FRUIT GOURMET EXPO
Verona,
16 January 2015. An innovative project, leadership in the agro-food sector and
a consolidated vocation for internationalization: These three advantages
underlying the Fruit Gourmet Expo project, the event dedicated to fresh produce
scheduled 5-7 May this year at Veronafiere (www.fruitgourmetexpo.com).
Fruit Gourmet Expo has received the patronage of the Ministry of Agriculture
and collaboration agreements are currently being stipulated with the most
important institutions dedicated to the fruit and vegetable sector, including
Fruitimprese Veneto and Ortofrutta Italia, as well the Ho.Re.Ca sector, such as
FIPE-Italian Public business Federation and Federalberghi. The event is
directly organized by Veronafiere, which holds leadership in Italy in the
organization of major international events in agriculture and agro-food
sectors, with more than 10 shows in its portfolio (including Fieragricola,
Vinitaly, Sol&Agrifood) together with NCX Drahorad, an Italian company
boasting more than 30 years of experience in agro-food business development and
marketing, especially in the fruit and vegetable industry.
Ranging from the large-scale retail distribution sector to the Ho.Re.Ca. field,
Fruit Gourmet Expo is an international b2b format that promotes dialogue
between all these different channels to represent the entire value chain, from
products to machinery, with an innovative and modern focus measuring up to the
needs of the entire organized distribution segment.
With a view to reviving consumption, the event seeks to transform fruit and
vegetables from simply a commodity into food excellence, using quality and
"gourmand" positioning as driving forces on the market, as well as
promoting specific local specialities, such as the Veneto and its great
vocation in the sector.
"In the year that sees Veronafiere among the protagonists at Expo 2015
with the implementation and coordination of the Italian Wine Pavilion - VINO A
Taste of Italy - in conjunction with the Ministry of Agricultural, Food and
Forestry Policies and Padiglione Italia, we also decided to offer the market a
highly innovative and original initiative boasting a gourmet promotion format
for fresh produce that will equally create an international meeting point
between excellence in fruit and vegetable industry and designer cuisine. In
short, we have rethought fruit and vegetables with a view of an improved
promotion of production with the aim of increasing knowledge among consumers
and thereby create more and better business and consumption
opportunities," said the CEO and Director General of Veronafiere, Giovanni
Mantovani.
Fruit Gourmet Expo can rely on the far-reaching internationalisation activities
that Veronafiere implements for events in its agro-food portfolio through a
network of more than 20 international delegates, buyers from more than 60
countries around the world and three companies supervising strategic markets.
Major input for the sector, from production to consumption, will be provided by
leading experts and their lively fresh and enjoyable contributions to the event
blog, which is hosted on the internet site www.fruitgourmetexpo.com:
from Pietro Leemann, chef and owner of the Joia Restaurant in Milan, to Simone
Salvini, Executive Chef at the Organic Academy of Vegetarian Haute Cuisine, to
Enrico Crippa, chef at the three-star Piazza Duomo Restaurant in Alba.
The event will be divided between a b2b area promoting contacts between supply
and demand, especially for small-medium companies who need more support and
promotion in their approach to the market and exports, and an expo area
dedicated to national and international producers of fruit and vegetables,
another area for training and educational workshops, a gourmet area named Fruit
Lab for cooking shows where top brands become the protagonists thanks to well-known
chefs, and a section dedicated to technological innovation and machinery at the
service of the entire supply chain.
Veronafiere Press Service
Tel.: +39-045-829-8242 (-8285)
E-mail: pressoffice|veronafiere.it| moz-do-not-send="true"|pressoffice|veronafiere.it
www.fruitgourmetexpo.com