MARLENE APPLES® PARTNER OF THE CARRERA DE LA MUJER 2015
Bolzano, 12 May 2015 - Almost 100,000 participants over
eight days dedicated to the importance of sport in preventing diseases such as
breast cancer. These are some of the figures from Carrera de la Mujer, the huge
sporting even which gathers support from tens of thousands of jogging fans all
over Spain and which saw Marlene® apples become their sponsor during
the last edition.
Once again this year, the fruit brand picked at the foot of
the Italian Alps with 5,000 members of the VOG Consortium takes part alongside
the multitude of pink as official sponsor of the event, founded with a view to
making the female public aware of the importance of a healthy lifestyle in
order to prevent breast cancer. An aim which is also followed up with concrete
actions, like the donation made at the end of each edition by the organizing
body to AECC (Asociación Española Contra el Cáncer), for a total of € 550,000
handed over since 2004 to date.
The Marlene® apples will accompany the eight
Carrera de la Mujer stop-off points, two of which have already taken place. In
fact, they will be distributed as snacks to all the participants and as a
special prize to all the winners in the "Friends" category. They will
also be present during the Sport Woman fair, organized two days before each
race in order to distribute bibs to the participants, where gadgets and
advertising items designed exclusively for this event will be available.
"We fully back the idea of sport and health on which
Carrera de la Mujer is based" comments Gerhard Dichgans, Director of the
VOG Consortium. "The sponsoring of the previous edition convinced us even
further of the significant social value of the event and we are delighted to
contribute again this year" he concluded.
This initiative sees Marlene® continue the route
already undertaken over the last few years which has led them to become one of
the most famous fruit and vegetable brands in Spain.