Northwest Cherries launches India promotions
Northwest Cherry Growers (NWCG) is embarking on a promotional campaign across major Indian cities to introduce this summer’s crop of US Pacific Northwest cherries to discerning health-conscious

‘Californian walnuts score big in UK promotion’
A summer promotion of Californian almonds is quite successful in the United Kingdom. Also, in partnership with the leading UK distributor Whitworth, walnuts from California are featured in a

Austria: Food trade rejects accusation of price gouging
The Austrian food trade is defending itself against accusations of price gouging and possible price fixing among discounters. This was prompted by statements by SPÖ economic spokesman Dr

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

Aldi’s Super 6 becomes Super 7
Aldi is renaming its Super 6 fruit and vegetable promotion as Super 7, with a proportion of profits from the seventh item in the range being donated to its charity partner, Teenage Cancer Trust.

Pink Lady in Minions tie-up
A Pink Lady apple promotion at UK Aldi stores offering shoppers the chance to win one of 100 Minions Fitbits through the purchase of a promotional pack of PinKids, the Pink Lady range of smaller

U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector

Fruit shows, start of the tour in the large-scale retail trade
'Relaunch fruit and vegetable consumption' by finding 'new communicative stimuli'. Telling the excellence of Italian production in a fun, engaging, exciting, but also credible and useful way, 'to

Colombia Avocado Board publishes new handling guide
The Colombia Avocado Board (CAB), the promotional arm of the Colombian avocado industry in the US, has published its first ever Colombian avocado handling guide. Authored by industry expert John

“We have made merchandising our speciality”
In the middle of their store in Neuville-les-Dieppe (Normandy), a 4-masted ship sails on an ocean of melons and tomatoes. The Pomona Terreazur Group organized this theatrical display in the run-up

AMI: High promotional activity for sweet peppers
The amount of available sweet peppers in the trade is steadily increasing, and this increase is also reflected in a high number of promotions. Especially the promotion of pointed peppers is

The CAECV nominated for its promotion and consumer campaigns.
The aim of these awards, in the category of best marketing campaign for the promotion of organic products, is to recognise and reward the importance of both companies dedicated to the retail

Chile expects lower production of kiwifruit, but larger size profile
With more than 8,000 tons shipped to North America through Week 20, the Chilean kiwifruit season is underway. Retail promotions will kick off in mid-June and continue through August. While the

Pink Lady rolls out prize promotions
Leading apple brand Pink Lady is rolling out a new promotion offering shoppers the chance to win monthly prizes, hitting shelves in Morrisons stores across the UK. The giveaway, appearing

"2023 avocado season off to a good start"
"Avocado sales got off to a great start this year. Many supermarket chains took advantage of the 'healthy intentions' momentum to highlight avocados, known as a 'superfood.' Many promotions were,

AMI: Nectarines and peaches advertised later than last year
The season of peaches and nectarines from the Mediterranean region is starting. Low rainfall and high temperatures are affecting production and calibre sizes in the Spanish growing regions.

Demand for Canada’s apples growing in Asian markets
Scotian Gold, the Canadian cooperative sees an increasing demand for their apples in the South East Asian markets. “We’ve developed the Scotian Gold brand identity in the Asian market through

Eté Smarty, the new Moderna 2020 sign is born
Moderna 2020 is pleased to announce the launch ofEté Smarty! Eté Smarty is the new Eté brand aimed at small and proximity shops, designed for fast, functional, intelligent shopping...

AMI: German tomato season gets underway
Recently, tomato production has picked up speed due to the sunnier weather and longer day length in Central Europe. Promotional campaigns are increasingly drawing attention to the German supply.