The European Investment Bank is committing €30 million to Rohlik Group.
Tesco has introduced a new type of burger bun made with real mashed potatoes, called Potato Burger Rolls. According to Tesco, this is the first time a supermarket in the UK has offered buns made

The Australian avocado industry has launched a globally pioneering Virtual Reality (VR) supply chain training program.
The Australian avocado industry has introduced a virtual reality (VR) supply chain training program in collaboration with Woolworths for retail training, with the aim of ensuring consistent

Strawberries, the food retail sector does not retreat despite a difficult campaign.
March has always been the month of strawberries. In the imagination of Italian consumers, the beginning of spring coincides with the arrival of this fruit, which in the fruit and vegetable

Mamy nadzieję, że uda nam się przedłużyć okno marketingowe do Wielkanocy.
After the first small quantities were harvested at the end of January, the greenhouse lettuce season on the island of Reichenau really took off in the second half of February. "We have already

Lemonade apples are going to be available in stores on the East Coast.
Lemonade™ apples will soon start shipping out of Pennsylvania. "This is the first year that we've had some real volume on this apple to make programs with," says Rice Fruit Company's Valerie

Sweet Passion, the black watermelon focuses entirely on exports.
In the last ten years, watermelon has undergone a real "skin" transformation. Thanks to a strong renewal of varieties, production has seen a shift in supply for large retailers from the

In-store promotion, experiences and suggestions from retailers – Part 2 #Repartofresh
We continue our overview inside the fruit and vegetable department with the second episode where we have gathered experiences shared by buyers from some important realities of the Italian retail

Mailbag: Vertical farming, food surplus and EAT-Lancet
Czy to koniec linii dla rolnictwa pionowego? Czy Tesco naprawdę zasługuje na uznanie za wsparcie brytyjskich owoców szklarniowych? I jak można wspierać firmy produkcyjne, aby

Hazera is increasing its interaction with retailers.
Robbert Biemans, the business development manager for high-tech tomatoes at Hazera Seeds in the Netherlands, believes that real tomato innovation begins by involving every participant in the

Coop 2025 Report: Consumption on the Rise, Boosts Fruit and Vegetable Sales
Consumption growth (also) thanks to fresh products. In the first six months of 2025, sales in large-scale retail progress with a value increase of +3.8% and a volume increase of +2%, driven by

Beyond the FPJ Big 50: Are people really buying more fruit and veg?
From mangoes to melons, retail sales of fresh fruits and vegetables are flourishing, with the total sales of fresh produce reaching £14 billion for the first time in the year ending on 18th May.

Nowe koncepcje pakowania zachęcają ludzi do częstszego kupowania świeżych ziół.
"The greatest growth opportunity for the supermarket channel lies in encouraging people to consume more herbs," says Marco de Jager, Director of Vitacress Real. "One way to further expand is by

British Berry Growers are urging the government and retailers to take action.
British Berry Growers (BBG), the industry association representing 95% of UK berry production, has highlighted the challenges the industry is currently facing, referring to them as "very real

Asparagus: the luxury of self-service in April
The fruit and vegetable section includes both categories that are constantly found on supermarket shelves and seasonal products, whose availability is often limited to short periods. Some of these

Lidl supports Sicilian avocado
Lidl Italy renews its commitment to promoting Italian food excellence by extending its collaboration with Filiera Agricola Italiana, a Coldiretti reality that represents Italian farmers, also in

Apple and fashion, the combination is... cool!
An apple parading alongside models during Milan Fashion Week, and furthermore inside a flower market. It's not a dream, but a reality made possible by VOG and VIP with the envy™ apple, the

Lemons return to retail for cancer research.
The ninth edition of Lemons for Research, the project of the Umberto Veronesi Foundation ETS realized exclusively with the Benefit Corporation Citrus l'Orto Italiano, has kicked off. This year it

Aldi Süd: Fifth fresh food platform realized in Bavaria
Aldi Süd will open another fresh produce platform location for efficient fruit and vegetable logistics at the beginning of next year. The fruit expert vanWylick will operate another location near

"We realized that we could also add value by washing and sorting."
Dewitte Potatoes recently expanded its operations by introducing washing and sorting services for industrial potatoes. This Flemish family business was established over 20 years ago as a potato

One Stop: The Fruities & Veggies project
UK: Ocado Retail's CEO says the company's relationship with M&S is strong The CEO of British online supermarket Ocado Retail has stated that the company's relationship with shareholder Marks &

A viral video has surfaced showing birds pecking at vegetables at Walmart.
A Facebook video by Kenyon Douglas shows birds walking on and pecking at vegetables at a Walmart in Houma, sparking online reactions. While some viewers were unsettled, others pointed out that

Humidify to preserve: the Natural Misting revolution #fruitsandvegetablesvoices
Entering a supermarket where fruits and vegetables are actually fresh, shiny, and appetizing is also a technological reality. Natural Misting is the pioneering company that is revolutionizing the

Recycling is the best solution to address the plastic issue in the production of apples and pears.
Single-use plastic packaging in the produce industry is a much more complex issue than many people realize. It is a concern that growers are particularly sensitive to because they are often

"In a year like this, retailers are realizing the added value of protected cherries."
The cherry harvest in the southern German growing regions of Oberkirch and Freiburg started slightly late this year, while the harvest of the northern German cherries started ten days earlier.

Ondine, start the marketing campaign.
Ondine, the flat nectarine protagonist of an innovative international Club project promoted by Frutaria and ASF Edition, is ready for its first real commercial campaign in Italy: the summer of