Castellón expects to produce around 12 million kilograms of watermelon this summer.
Sezon letnich owoców w Castellón jest wpływany przez kilka kluczowych czynników poza fluktuacjami cen na rynku i w supermarketach. Obejmują one dostępność dostaw, warunki

Sweet Passion, the 2026 campaign for black-skinned watermelon is underway.
The new 2026 marketing campaign for the Dolce Passione watermelon is launching, already available in retail outlets in Italy and abroad, as well as in some markets in major European and

Sales of the midi watermelon with black rind and deep red flesh are now underway.
The marketing campaign for Dolce Passione watermelons has been launched in large-scale retail outlets in Italy and abroad, as well as in some markets in major European cities. Luciano Trentini is

Consorzio Dolce Passione: 2026 marketing campaign launched
The marketing campaign for the Dolce Passione watermelon is launched, with the product available in the Italian and foreign retail chains, as well as in some of the main European cities and

Enza Zaden and Sprouts Farmers Market have introduced the Moon & Stars watermelon.
Enza Zaden and Sprouts Farmers Market have announced a new retail partnership to introduce Moon & Stars, a seedless watermelon variety, to the market for the 2026 season. This Sugar Baby-type

Drones, UV water, and solar energy: Innovation-driven banana farming by Favorita
"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation

Brazil is increasing its exports of winter watermelons to Europe.
W zimie 2026 roku europejskie półki supermarketów coraz częściej zapełniają się arbuzami i mini-arbuzami z Brazylii. Choć arbuz tradycyjnie kojarzony jest z konsumpcją latem,

Baby watermelons in Europe during winter: How Brazil is bridging the gap in fruit supply.
W zimie 2026 r. półki europejskich supermarketów coraz częściej uginają się pod wodniami i mini-wodniami z Brazylii. Dla konsumentów może to wydawać się niespodziewane, ponieważ

Sweet Passion, the black watermelon focuses entirely on exports.
In the last ten years, watermelon has undergone a real "skin" transformation. Thanks to a strong renewal of varieties, production has seen a shift in supply for large retailers from the

Merens RZ is the new watermelon from Rijk Zwaan ready to conquer the local and international market.
Rijk Zwaan Italia enriches its range with Merens RZ F1, an elongated watermelon variety developed to ensure agronomic reliability, internal quality, and optimal post-harvest management, in

Cora Seeds presents #MarcaFresh 2026 with tomatoes and watermelons developed for the retail market.
"In Bologna, we bring new, different products capable of meeting the needs of modern distribution and consumers, with unique characteristics." With these words, Maurizio Bacchi, CEO and President

Cora Seeds brings variety innovation to the retail sector.
Cora Seeds will be present at Marca, scheduled on January 14th and 15th at BolognaFiere (Hall 1G Stand E/6G). The Italian seed company will showcase several new products, including the "Malizioso"

Cora Seeds Brand: varietal innovation for the retail sector
Thanks to Cora Seeds, the varietal innovation that meets the needs of large-scale retail is showcased at Marca on January 14th and 15th at BolognaFiere (Hall 19 Stand E/69). The "Malizioso" cherry

Mercadona: the success phenomenon that Europe is watching with attention (and concern)
With the first edition of "The Fruit and Vegetable Cart - The Retail Atlas," the IFN event staged last week in Bologna, the focus also expanded beyond national borders to highlight a highly

Robotics enables scalable production of hydroponic leaks.
A new product called Hydro leek, grown in water basins instead of outdoors, will soon be available on the shelves of Belgian supermarkets. The system was developed by REO Veiling and Inagro, with

Quality, design, and programming: this is how watermelon plays for success in the retail sector.
What are the current needs of the Italian and European distribution towards watermelon? This was discussed in depth during the "Watermelon Summit 2025 - Building the Future", organized by BASF |

Watermelon, assortments, and identical prices among the brands. The difference? The product-service.
The watermelon market, despite going through some challenging weeks this year, has been experiencing a transformation phase worth paying attention to for several years now. In this scenario,

High advertising activity for watermelons - but weather conditions slow down sales
The demand for melons remains weak, which is not surprising given the current weather conditions. The high summer temperatures needed for a strong demand for thirst-quenchers are missing. Even

Watermelons in General Distribution Organisations: more references, less display space
July is one of the peak months for watermelon sales in the large-scale retail trade (Gdo), as it accounts for over a third of seasonal volumes. For this reason, Italiafruit is presenting one of

"The extremely high Brix level enables us to ensure a delicious, consistent, and distinctive product from the beginning."
The 2025 summer campaign has begun at Agro Mediterranea Distribuzione, a company specializing in supplying fruits and vegetables to large retailers. They offer a wide range of produce, including

"Platformy i supermarkety zabierają cały zysk"
The shortage of produce caused by heavy rains and low spring temperatures in Murcia and Seville led to the melon and watermelon season ending with reasonable prices. However, the situation changed

UK: Britain turns to fresh fruits during the heatwave
In particular, berries, watermelons, pineapples, grapes, and bananas were mentioned. Overall, fruit sales increased by almost 10% in just three weeks. In response to the high temperatures, Tesco

"Galkia melon consumption has increased by 50% compared to last summer"
Seed companies presented their newest varieties at the melon and watermelon week in Murcia. They also mentioned that consumers are particularly drawn to varieties that have a good smell and taste,

Week 25: Watermelon boom in the Northwest, slowdown in the South.
In week 25, Lcc fruit and vegetable sales remain stable in value but experience a decrease in volume, primarily due to negative performance in supermarkets and discount stores. June continues to

"Albańskie arbuzie zyskują popularność na holenderskim i niemieckim rynku" "Albanian watermelons gain popularity in Dutch and German markets"
At Enjoy Trade Holland in Venlo, the Albanian watermelon season has begun. Furkan Karaca stated, "We've been in contact with these growers in Albania for some time, visited them a few times, and