Price trend of fruits and vegetables in Italy as of May 11, 2026.
The fruit and vegetable market comes alive in spring, with the arrival of the first summer produce and a gradually increasing offer. Apricots kick off the season with Spanish and early Italian

At Fruit Logistica, the alarm of the European fruit and vegetable sector: "It's no longer just a matter of reciprocity."
Ten years ago, Italy had a national production potential of 26 million tons of fruits and vegetables, today we produce around 24.7 million tons, with crops such as pears, kiwis, peaches, and

New vision systems have been implemented for flat peaches and nectarines, contributing to international expansion.
Ser.mac has confirmed its participation at Fruit Attraction 2025. The company will showcase its most advanced solutions for sorting fruits and vegetables at the event, further solidifying its

The campaign for Romagna IGP Peach and Nectarine has been successfully completed.
The 2025 commercial campaign of Romagna PGI Peaches and Nectarines, one of the symbols of Italian fruit and vegetable excellence, has ended positively. The season, which started with good

Peaches and nectarines: price increases boost revenue, but consumption is low.
The last week of August ends with further slowdown for the fruit and vegetable sector with imposed weight in large-scale retail: sales value plateaus while volumes decrease across all channels,

Price trend of fruits and vegetables in Italy on September 1st.
The melon campaign continues, with demand remaining lively and good quality, but poor for watermelons. There is also strong demand for peaches and nectarines, but weak for eggplants and green

Sicily's late stone fruit shines with Donnalia.
Sicilian peach farming is now entering the peak of the season with late varieties of peaches and nectarines, a segment that in recent years has gained a prominent role in the national fruit and

Price trends of fruits and vegetables in Italy as of July 28th.
The watermelon campaign is going well, with high volumes and excellent quality. On the other hand, the quantities of netted melons are decreasing. Peaches and nectarines are also decreasing, but

Ondine, the flat nectarine with a round taste
The shape is flat, but the taste is not. Ondine, the new premium flat white-flesh nectarine born from the collaboration between some of the main Italian and foreign fruit and vegetable companies,

"The pleasure of taste": Coop Sole relaunches on stone fruits and looks to the future.
The summer season brings with it the most intense flavors of fresh fruit, and among these are the stone fruits - peaches, nectarines, apricots, and plums - which are once again taking center stage

Price trend of fruit and vegetables in Italy as of July 21st.
The melon campaign continues, with high availability. With the rise in temperatures, an upward push for watermelons is expected. Quantities are running out for peaches and nectarines with

Ondine®: the flat nectarine that changes the rules of the market
Ondine is serious. The flat nectarine - aromatic, crispy, tasty and consistently high-quality throughout the season - is aiming to become a new reference point in the European fruit and vegetable

Cesena, the summer fruit market is buzzing.
The positive trend continues for summer fruit at the Cesena fruit and vegetable market, as confirmed by the usual weekly survey of the "Borsino," conducted in collaboration with Italmercati. "We

A severe water shortage is affecting producers in specific regions of southern Italy.
The commercial performance of peaches and nectarines is excellent. Demand exceeds supply. Prices meet producers' expectations. However, the fruit and vegetable sector is facing serious challenges

Price trends of fruit and vegetables in Italy as of July 7th.
Very good quality and consistent demand characterize the melon campaign, which is progressing smoothly: a slowdown this week for watermelon, due to bad weather. With Portici and Faralia, different

Fruit and vegetable prices trend in Italy as of June 30th
The watermelon and melon campaigns are progressing well, with ample availability. Apricots continue to be marketed, with the first arrivals for the late variety Faralia. Prices remain high for

Price trend of fruits and vegetables in Italy as of June 23rd.
The marketing of watermelons is proceeding at a fast pace. The climate also favors the Italian melon campaign, which boasts excellent quality. The apricot market is recovering, while the cherry

How "The Great Italian Beauty" highlights the value of the onion #vegetablevoices
Not only radicchio, peaches and nectarines, blueberries, raspberries, cherries, but also a completely Italian onion. The new harvest of the Italian season of the golden onion of the Great Italian

Flat peaches featured in June in the retail sector.
The aggregate of fruits indicated as "peaches and nectarines" has now become a complex category, especially when we put ourselves in the shoes of a customer shopping in the fruit and vegetable

Peaches and nectarines delayed, -20% by volume
In week 23, pre-packed fruit and vegetables sales are growing in volume, accompanied by a slight increase in the average selling price mix. Among distribution channels, hypermarkets and

Price trend of fruits and vegetables in Italy as of June 16th.
The collection of plums has begun, with the red variety and Spring Smile. The apricot campaign is in full swing, with the first batches of the Pellecchiella cultivar. There is a strong demand for

Snack the Summer with Ondine®: the taste of summer is served
Among the most anticipated products for the summer season, Ondine® stands out as a premium flat nectarine resulting from an international project developed in collaboration between Frutaria, ASF

The first Italian nectarines conquer the markets: top quality and flavor
In the fruit and vegetable markets, the first Italian nectarines of the season made their debut, and the response from customers was immediate. This is reported by Alessandro Marchese, a

Summer arrives at wholesale markets: record debut for nectarines and melons
With the improvement in weather in the North - at least in Lombardy - summer produce, such as melons and nectarines, are starting to take center stage in the fruit and vegetable markets, driven by

Fruit and vegetable advertisements decreased by 1% due to an 18% increase in strawberry prices and a drop of up to 22% in grape prices.
As winter continues, retailers made an effort this week to remind shoppers of the warmer, sunnier weather that lies ahead. Specials on brightly colored fruits such as strawberries, nectarines,