One Week to Fresh Market 2026!
Don't miss your chance to connect with top industry buyers at Fresh Market 2026. Be there on September 24th in Warsaw, Poland. Fresh Market 2026 is just a week away! Scheduled for September

PIK Global Europe Rejoins Fresh Market in 2026
Building on a successful 2025 sponsorship, PIK Global Europe is back at Fresh Market 2026 to enhance its market connections. After serving as a sponsor in 2025, PIK Global Europe is reaffirming

Italy starts Fucino IGP potato harvest; Ukraine invests in major processing capacity
Italy has started harvesting Patata del Fucino IGP with good quality, while Ukraine is constructing its largest potato processing plant to boost domestic processing and future exports. The 2026

Lower prices for Polish yellow string beans in retail, large-scale asparagus labelling in Dolnośląskie
Polish supermarkets are offering yellow string beans at €3.2/kg (13.99 PLN/kg) in late July, reflecting high availability of summer vegetables, while large-scale asparagus producers in

Cucumber Shortage Drives Wholesale Prices to Record Highs in Central Poland
Wholesale prices for field-grown cucumbers at the Bronisze market near Warsaw reached €2.3–2.5/kg (10–11 PLN/kg) in mid-July, driven by severe supply shortages and recent heatwaves. On the

Polish Tomato Prices Drop Sharply in Retail Promotions, High Availability in July
Polish retail chains are offering significant discounts on domestic tomatoes in July 2026, with loose raspberry tomatoes selling as low as €1.2–1.4/kg in major supermarkets. In July 2026,

Spain, Netherlands and Morocco: Key Bell Pepper Suppliers Shape European Prices in July
Spanish, Dutch and Moroccan bell pepper supplies continue to dominate Western European wholesale markets in early July, with Spanish red bell peppers trading at €2.8–3.0/kg and Dutch

US maintains 17% duty on Mexican tomato exports; falling prices in Ukraine and Hungary
The United States has decided to maintain a 17% antidumping duty on Mexican tomato imports, while wholesale tomato prices in Ukraine and Hungary continue to decline due to increased supply. The

Heatwave Drives Down Greenhouse Cucumber Prices at Bronisze, Field Cucumber Demand Strong
Wholesale cucumber prices in Poland have fallen sharply in late June due to high supply and intense heat, with the lowest rates for greenhouse types at the Bronisze market. Field-grown cucumbers

Bronisze: Field Cucumbers at €1.2–1.4/kg, Greenhouse Prices Drop Amid Heatwave
Wholesale cucumber prices in Poland have fallen sharply in late June, with significant oversupply and high temperatures driving rapid declines, especially for greenhouse produce. The Bronisze

If Almería were a country, it would be the world's second-largest watermelon exporter.
On June 11, the Association of Fruit and Vegetable Producers' Organizations of Almería (Coexphal) disclosed the outcomes of the 2026 watermelon season and shared insights from the promotional

2010 — Polfarm · Scale, professionalization, and deliveries to retail
Polfarm communicates more than 30 years of experience, farming on over 800 hectares, and a strong position in carrots, beetroot, and other root vegetables. It's one of those examples of a

Comment: Promotions for 4p vegetables negatively impact the entire supply chain.
More. Go to the article

Cabbage Prices - May 2026
LeadThe cabbage market is witnessing notable fluctuations across various wholesale markets in Poland and Europe as of May 2026. This report provides insights into current pricing trends,

"The B2B market is now acknowledging Conference pears, with a focus shifting towards further growth in Italy."
This year, VLAM participated in Macfrut in Rimini for the first time. Their participation in this trade fair for the fruit and vegetable sector is part of a three-year promotion campaign for

Portugal plans to invest US$2.9 million in the export of fruits and vegetables.
Portugal Fresh has announced an investment of €2.7 million (US$2.9 million) by 2027 to support the international promotion of the fruit, vegetable, and flower sector. The program includes

Red Onion of Tropea PGI at Macfrut 2026 and Think Fresh: Consortium between promotion and networking
Consorzio della Cipolla Rossa di Tropea Calabria IGP will be the protagonist alongside Calabria Straordinaria at Macfrut 2026 and a special guest at the Think Fresh event in Cesenatico. The

"Pierwsze promocje z udziałem lokalnej rzodkwi rozpoczynają się w tym tygodniu" "The first promotions featuring local rhubarb start this week"
Just like last year, the first regional rhubarb was harvested in mid-March at the Nefzger farm in Sainbach. Prices were quite high at the beginning of the season but, as stated by producer Peter

Easter, in the fruit and vegetable department, the flyer is no longer enough.
For Easter 2026, the fruit and vegetable sector in Gdomostra shows a slightly broader - but above all more flexible - promotional approach compared to 2025. The offers are increasingly shifting

Tomatoes: a still crowded shelf
Winter tomato assortments are slightly reduced compared to 2025, but still remain at high levels for the category in this season. Overall, there are fewer references and less promotional pressure,

Italian Fruit Village: Italian fruits and vegetables stand out at Fruit Logistica 2026
With 43 exhibitors, the Italian Fruit Village confirms itself as the main space for discussion and promotion of Italian fruits and vegetables at Fruit Logistica.More. Go to the article

Eleonora's vegetable garden meets up in Berlin.
From February 4th to 6th, the large European fair dedicated entirely to the fruit and vegetable sector will host "L'Orto di Eleonora" inside pavilion 4.2 (booth A12 – A20 – A30): over 600

Wiscomex is showcasing exclusive products for Berlin.
During the upcoming Fruit Logistica, Wiscomex will be showcasing a high-quality, unique hoodie. Following the success of last year's promotion involving a giveaway of a full container load of

Italian Fruit Village, the 43 events in Berlin
With 43 events, the Italian Fruit Village, the format promoted by the Edamus Consortium (hall 4.2 stand A12 - A20 - A30), confirms itself as the main space for comparison and promotion of Italian

Dia is increasing its investment in promoting fresh produce to encourage shoppers to eat more healthily.
The Spanish retailer Dia has announced that it will invest €180 million this year to finance promotions on a variety of products, with a particular emphasis on fresh fruits and vegetables.More.