“The cultivation of traditional shallots is an integral part of the identity of our region, culture and heritage”
The 4th edition of the World Shallot Harvesting Championship took place on the 8th of July in the French town of Plounevez-Lochrist (Finistère). “Since the first edition, Pouliquen, the

The Gavina watermelon commercial is on air
The campaign for Agricola Campidanese's Gavina watermelon has begun (click here for more information). Since 9 June, in fact, the television commercial has been airing, starring Alessia Orro,

Wimbledon strawbs stay same price
For over a decade, British strawberries and cream have cost £2.50 for visitors to the Wimbledon annual tennis championships, which got underway this week (3 July). The number of strawberries

Wimbledon serves bigger strawberries, but the price has not changed
Inflation may be driving up food prices, but at Wimbledon, sports fans are set to still pay just £2.50 for a punnet the delicious fruit (with cream). For the last 13 years, strawberries and cream

Napoli striker Victor Osimhen originally sold oranges in Lagos
In this last season, Victor Osimhen, the Nigerian striker of Napoli, was champion of Italy. Several European clubs want to hire him, and one of the most interested is Real Madrid. Victor scored 26

Yes Peas! campaign proves worthwhile, as UK demand is up 20%
New data from reveals that searches for ‘frozen peas’ in the UK increased 20% in the last 12 months, with more than 2,000 hits in the last month alone. OF course, the Great British Pea Week is

Champions Gavi, Ruiz and Navas honored with tomatoes
Special gift for three Spanish national team players from the same town, Los Palacios y Villafranca. Gavi, Fabian Ruiz and Jesus Navas were presented with crates of tomatoes from the small

Navigante F1, the oblongs champion
In the panorama of oblong tomatoes for green and red harvesting, Navigante F1 from Kws Vegetablesrecaptures a leading role thanks to its special features: as the growers also testify, it is an

The Bartolo Institute of Pachino wins the national entrepreneurship championships
The 'Michelangelo Bartolo' Secondary Education Institute of Pachino won the Best Enterprise in Action Award at the National Entrepreneurship Championships, the great event that rewards the

Rockit apples partners with Lulu hypermarkets across Middle-East
As new season fruit begins arriving in-market, New Zealand apple brand, Rockit Global has championed the first memorandum of understanding (MOU) in its category, signing a 12-month deal with Lulu

Rockit signs Lulu deal in Middle East
New Zealand-based apple brand Rockit Global has championed the first memorandum of understanding (MOU) in its category, signing a 12-month deal with Lulu Hypermarkets across the Middle East. The

OrtoRomi, the partnership with Federica Pellegrini continues
The 2023 OrtoRomi multi-channel campaign is about to start, called this year 'OrtoRomi, the wellness choice for those I love' which, considering last year's success, once again features a

Beach and Foot Volleyball Championships, Dole is partner
Days full of excitement on the seashore for all sand sports enthusiasts: from Thursday 8 June to Sunday 11 June, two of the most important competitions dedicated to the disciplines of Beach and

Black Pearl, a Watermelon of Champions
Perla Nerahas launched its 2023 marketing campaign, which will continue until the end of September. Important marketing and promotion activities will be carried out, touching on the main sporting

"With our organic apricot, we are at world championship levels"
Brothers Michael and Christoph Simon are currently establishing an organic orchard in Mollram with 10,000 fruit trees, 5,000 of which are apricot trees. "Of course, we looked at similar projects

Freshfel champions the true face of fresh produce
Freshfel Europe held its Annual Event 2023 in Brussels yesterday (25 May), bringing together over 100 participants from the business under the theme ‘A fresh face for fruit and vegetables’.

Dole's communication and marketing activities focus on sport across the board
From the new communication campaign, still focused on the claim 'The sun even when it's not there' with the new brand ambassadors, Bianca Seregni, bronze medallist at the World Under-23 Triathlon

Switzerland: Fruit growing is innovative
The Swiss Fruit Association welcomed over a hundred delegates and guests to this year's Delegates' Meeting in Bern. With the launch of the national industry programme 'Sustainability Fruit' and

Rijk Zwaan offers cauliflower clubroot resistance
Rijk Zwaan has championed its Paxton RZ cauliflower variety as an option for growers facing up to the threat of the clubroot pathogen. Clubroot (Plasmodiophora brassicae), which particularly

Morrisons champions UK tulips
For Mother’s Day (19 March) Morrisons has committed to selling tulips only grown in British nurseries to support UK growers and guarantee bouquet freshness. Its announcement comes as the

EU wants to champion "green agriculture" in Southeast Asia
The EU wants to champion "green agriculture" in Southeast Asia. But limited trade relations, regulatory nightmares and distrust could stymie it. As manufacturing and tourism collapsed in the three

Denmark defends top position in organic market share
Denmark remains the country with the highest market share for organic food in the world, at 13 %. This was the result of the annual report for 2021 published by the Swiss research centre FiBL and