The overseas season started with the first arrival of New Zealand and South African apples.
Domestic Elstar, Braeburn, and Jonagold apples made up the primary selection. Imported apples from Italy were mainly Pink Lady and Golden Delicious. France mainly provided Pink Lady and Jazz

Pink Lady has opened a pop-up shop in Madrid for Mother's Day.
The Pink Lady apple brand has opened a pop-up store in Madrid, Spain, to celebrate Mother's Day.More. Go to the article

Pink Lady® is still growing: in Italy it is soaring among brands, quality, and retail.
In a crowded and competitive sector like apples, the growth of Pink Lady® in Italy is not going unnoticed. The numbers confirm it. According to the Agroter's Monitor Ortofrutta surveys, in the

Pink Lady®, the apple with an emotional experience.
Pink Lady® is growing not only in volume (+5%), but in all key indicators according to the Brand Barometer Italy (December 2025 vs February/March 2024): from awareness (67%, +8 points in less

'The demand for apples was good in certain regions.'
Domestic varieties were the most popular in the market. Jonagold, Elstar, Boskoop, and Braeburn remained the principal options. Italy primarily provided Pink Lady, Golden Delicious, and Granny

Pink Lady at Fruit Logistica: the 2026 roadmap is taking shape
At Fruit Logistica, Pink Lady Europe (Hall 5.2, Stand A10) will unveil the strategic roadmap for 2026, guided by the new brand platform So Crunchy. So Juicy. So Cool. The brand is experiencing

Pink Lady exports from South Africa exceeded 5 million cartons in 2025.
Just under a quarter of South Africa's Pink Lady® export crop is destined for Africa and the Indian Ocean islands. When combined with the domestic market, the figure reaches just under 40%. "Pink

Pink Lady®, the apple orchard opens its doors to families: success for the "Adopt a Tree" initiative.
Early in the morning, in the heart of the countryside near Ravenna, among the orderly rows of a Pink Lady® apple orchard, Faenza transformed into a grand celebration that involved approximately

Pink Lady apples are growing by 17% in Italy, launching the new communication campaign.
With a successful season behind and optimistic forecasts for the future, Pink Lady Europe is gearing up for a significant evolution in its communication strategy, aiming to strengthen the

Pink Lady starts the season with a promising harvest forecast.
As reported by the association, despite some heatwaves, regular rainfall in all Pink Lady cultivation areas in France, Italy, and Spain has ensured good growing conditions. The producers assess

South African supplier Tru-Cape has reported its highest ever Pink Lady apple packout with a 75 percent qualification rate.
The South African supplier Tru-Cape has announced that it has achieved its highest ever packout of Pink Lady apples this season. Both of its packhouses have reported an increased proportion of

Australia is testing the Dazzle apple variety in order to boost growth in both domestic and export markets.
The apple industry in Australia is currently evaluating growth opportunities with the introduction of a new variety called the Dazzle apple. Industry stakeholders view this variety as a potential

New Zealand is still losing market share to Chile and South Africa.
This year's international apple marketing season is starting to gain momentum. "We began with Royal Gala in calendar week 18, continued with Granny Smith in calendar week 19, and introduced

Outright Piracy – “Pink Lady” Apples Are Sold in Uzbekistan’s Supermarkets
More. Go to the article

To tłumaczenie na język angielski brzmi: "Silne zapotrzebowanie na południowoafrykańskie jabłka Pink Lady".
This November, Ideafruit UK will mark ten years of supplying topfruit and other commodities to the UK. According to David Peachey, the managing director (right) of the South Africa-based Ideafruit

Pierwsze nowozelandzkie jabłka Royal Gala i Smitten dotarły.
Domestic apples remained the leading choice in the market, despite a slight decrease in overall availability. Varieties like Wellant, Boskoop, Braeburn, and Pinova seemed to experience a decrease

Pink Lady, the new president says: "We want to double our market share in Italy."
Since the beginning of the season, Pink Lady apple sales in Italy have increased by 16%, among the best performances in Europe, but now the focus is on increasing market share in Italy. This data

Pink Lady® UK and Judi Love together to revolutionize lunch break
The famous Pink Lady® apple has started a collaboration with the British comedian and presenter Judi Love for the "Empower Your Lunch Hour" campaign, aimed at challenging the food taboos that

Apples: the future is turning pink!
The new season of Pink Lady® is taking shape now that the harvest across Europe has been completed. To understand the strategies of the premium apple par excellence in the coming months, we spoke

1. Improving Sustainability Practices: Pink Lady could work on implementing sustainable practices throughout the apple supply chain, such as reducing water usage, energy consumption, and waste generation. 2. Supporting Local Farmers: Pink Lady could esta
Pink Lady has presented in Milan the new shopper bag, the tenth in chronological order, from the first one created by Agatha Ruiz de La Prada in 2014 to this year's designed by the Italian

Pink Lady® and Francesco Poroli present the new limited edition shopper bag.
On the occasion of the new harvest, Pink Lady®, the famous Italian apple with the heart-shaped sticker, presents its original limited edition shopper bag, designed by the renowned Italian

Pink Lady is pleased with strong harvest results in a difficult apple year.
Fans of Germany's most popular apple brand can look forward to a season full of PoS (Point of Sale) promotions and attractive brand partnerships. Among other things, the "Bee Pink" campaign will

Pink Lady®, great success for "Adopt a Tree"
Adopting a Pink Lady® apple tree allows consumers to establish a special relationship with the producers, to learn more about their profession, their values, and their commitments, through social

New collection of apples with Adopt an Apple Tree Pink Lady.
350 consumers participated in apple picking in Italian orchards through the Adopt a Pink Lady Tree initiative. The activity took place in the three producing countries, France, Italy, and Spain,

Pink Lady looks optimistically towards the 2024/2025 season.
At Fruit Attraction, we met with the management of Pink Lady Europe, one of the most successful brands in the world of apples. They welcomed us to their minimalist stand, which was the work of an