Italy: more expensive peppers, cheaper table grapes
In Italy, pepper prices are rising as the field-grown campaign ends and greenhouse product from Sicily enters the market. After the supply of the Vittoria variety ended, table grape prices fell by

South Tyrol and Trentino focus on apple innovation and supply continuity for European markets
South Tyrolean and Trentino apple producers are highlighting advanced storage and supply chain innovations ahead of the 2026 summer and autumn trade season, aiming to ensure consistent European

Smaller European Organic Apple Harvest and Stable Southern Hemisphere Supply Affect Trade
European organic apple production is forecast to be smaller this season due to hail damage, while Southern Hemisphere exporters maintain steady shipments and organic demand continues to rise. The

European organic apple harvest smaller; South African exports shift focus
European forecasts indicate a smaller organic apple harvest for 2026, with expectations of slightly higher prices. South Africa is increasing apple exports to China, potentially impacting European

Catalonia authorizes Harvista for apples; European organic supply stable, export prices fall
Spanish authorities have granted Catalonia's apple growers exceptional approval to use Harvista™ to delay harvest and extend storage in the 2026 season. Meanwhile, European export prices for

The overseas season started with the first arrival of New Zealand and South African apples.
Domestic Elstar, Braeburn, and Jonagold apples made up the primary selection. Imported apples from Italy were mainly Pink Lady and Golden Delicious. France mainly provided Pink Lady and Jazz

Pink Lady has opened a pop-up shop in Madrid for Mother's Day.
The Pink Lady apple brand has opened a pop-up store in Madrid, Spain, to celebrate Mother's Day.More. Go to the article

Pink Lady Europe analyzes the environmental impact of its supply chain.
Measure to improve. Pink Lady Europe has completed the Life Cycle Assessment (LCA) of its supply chain, an analysis that measures the environmental impact of apples from the orchard to the

"Pink Lady is the main driving force in the apple department."
Mimo że jabłka wciąż są jednym z najczęściej spożywanych owoców we Francji, najnowsze dane z Worldpanel by Numerator podkreślają zmiany na rynku. W obliczu erozji pewnych

Pink Lady® is still growing: in Italy it is soaring among brands, quality, and retail.
In a crowded and competitive sector like apples, the growth of Pink Lady® in Italy is not going unnoticed. The numbers confirm it. According to the Agroter's Monitor Ortofrutta surveys, in the

The demand for Washington apples remains strong despite more limited shopping budgets.
Zasób jabłek z stanu Waszyngton wygląda podobnie do ubiegłorocznych danych w tym samym okresie, choć występują pewne zmiany odmianowe. Te zmiany dotyczą odmian jabłek Granny Smith

Pink Lady®, the apple with an emotional experience.
Pink Lady® is growing not only in volume (+5%), but in all key indicators according to the Brand Barometer Italy (December 2025 vs February/March 2024): from awareness (67%, +8 points in less

'The demand for apples was good in certain regions.'
Domestic varieties were the most popular in the market. Jonagold, Elstar, Boskoop, and Braeburn remained the principal options. Italy primarily provided Pink Lady, Golden Delicious, and Granny

Pink Lady bites into the new luxury: partnership with GCDS and a +7% increase in volumes.
From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the

Pink Lady® & GCDS: the apple becomes a lifestyle icon
Pink Lady® further consolidates its brand strategy and announces a partnership with GCDS, an established Italian brand in the new luxury sector. The agreement gives rise to "Apple Crush", a

Pink Lady at Fruit Logistica: the 2026 roadmap is taking shape
At Fruit Logistica, Pink Lady Europe (Hall 5.2, Stand A10) will unveil the strategic roadmap for 2026, guided by the new brand platform So Crunchy. So Juicy. So Cool. The brand is experiencing

Pink Lady® brings the iconic apple to Fruit Logistica.
In a complex economic and political context for the agri-food sector, marked by pressure on purchasing power and market volatility, Pink Lady® confirms a strong and resilient dynamic. In the face

Farewell to John Cripps, the "father" of the Pink Lady® apple.
As learned from the Linkedin page of Fondazione F.lli Navarra, the geneticist and fruit breeder John Cripps passed away at the age of 95. He was known for creating the Cripps Pink apple variety,

Pink Lady exports from South Africa exceeded 5 million cartons in 2025.
Just under a quarter of South Africa's Pink Lady® export crop is destined for Africa and the Indian Ocean islands. When combined with the domestic market, the figure reaches just under 40%. "Pink

Pink Lady® relaunches: a "CROC" strategy to make the apple a lifestyle brand
Yesterday, in the heart of Milan just a few steps from the Duomo, Pink Lady® presented to the press the new media campaign (to discover the details click here), a sparkling and impactful launch

Pink Lady® renews itself: the global campaign "So Crunchy, So Juicy, So Cool" is here.
Pink Lady® is opening a new chapter in its story with the global communication platform "So Crunchy, So Juicy, So Cool", launching in November 2025 in 11 European countries. The new campaign

Pink Lady, Tak chrupiące, tak soczyste, tak chłodne
To go beyond the fruit category and establish itself as a lifestyle brand in the consumer goods world with a "more than premium: iconic" positioning. Pink Lady launches a global communication

Pink Lady is looking to increase its presence in the European market.
The Pink Lady apple brand has announced the beginning of a new era with the introduction of a new brand signature. This is supported by a Europe-wide marketing campaign that highlights the

Pink Lady® Day: students from the University of Ferrara in the Pink Lady apple chain.
A day of open doors during which authorized distributors who are members of the Pink Lady® Europe Association have the opportunity to showcase activities related to the Pink Lady® apple supply

Pink Lady®, the apple orchard opens its doors to families: success for the "Adopt a Tree" initiative.
Early in the morning, in the heart of the countryside near Ravenna, among the orderly rows of a Pink Lady® apple orchard, Faenza transformed into a grand celebration that involved approximately