Lemons – the season is shifting to imports from the Mediterranean basin
The European lemon market is currently undergoing a seasonal change. It is definitively switching to lemons from countries in the Mediterranean basin, replacing those imported from South Africa.

Oranges in the transition period between seasons
Oranges, as well as other citrus fruit, have entered the final phase of the import season from the Southern Hemisphere. Supply in South Africa is already running out, while fruit from

Lemons much cheaper than a year ago
The lemon market (and, more broadly, the citrus market) in Europe has already entered the transition period between the phase dominated by imports from the southern hemisphere and the phase

PIK Global Europe Rejoins Fresh Market in 2026
Building on a successful 2025 sponsorship, PIK Global Europe is back at Fresh Market 2026 to enhance its market connections. After serving as a sponsor in 2025, PIK Global Europe is reaffirming

EU: Apple harvests expected to fall by around 16 percent in the 2026/2027 season
On August 6, WAPA presented a forecast of significantly lower apple harvests in the European Union for the 2026/2027 season at the Prognosfruit conference in Konstanz. A drop in production below

Cherries Still Available on the Small Wholesale Market
The 2026 Polish cherry season on a larger wholesale scale is already over. However, these fruits are still available at local markets, although this too marks the end of the campaign. The supply

The World Apple and Pear Association (WAPA) unveiled its highly anticipated forecast for the 2026/2027 season
At this year's Prognosfruit Conference in Constance, Germany (5–7 August 2026), the World Apple and Pear Association (WAPA) unveiled its highly anticipated forecast for the 2026/2027

Turkish and Texas watermelon exports: strong volumes, mixed regional results
Turkey increased its watermelon exports significantly by 2024, while Texas reported a strong 2025/26 season with above-average fruit quality and sugar content. Turkey's fresh fruit and vegetable

Italy to cut strawberry acreage for 2027; Turkey, Mexico strengthen exports
Italy's Fragola Matera® will reduce its strawberry cultivation area by about 10% for the 2027 season to maintain premium quality, following a record 9.5 million consumer baskets sold in

Record South African grape harvest boosts supply to Europe amid shifting export flows
South Africa closed the 2025/26 table grape season with a record harvest of approximately 354,000 tonnes, maintaining stable exports to Europe despite logistical and commercial challenges. South

Italy starts Fucino IGP potato harvest; Ukraine invests in major processing capacity
Italy has started harvesting Patata del Fucino IGP with good quality, while Ukraine is constructing its largest potato processing plant to boost domestic processing and future exports. The 2026

Turkish cucumber exports and European supply surge amid summer harvests
Turkish fresh fruit and vegetable exports, including cucumbers, reached a record 3.67 million tonnes in 2024, with export growth of 175% since 2002. Meanwhile, a surge in cucumber supply is

Tomato prices fall in Italy, processing supply hit in Spain and Tunisia
Wholesale tomato prices in Italy remain low at €1.0/kg for cluster types, while Spanish and Tunisian processing tomato supplies are under pressure due to heat and power issues. In Italy,

Heavy losses and reduced cherry supply in Spain impact European trade
Spanish cherry growers in Extremadura report over €20 million in losses due to May storms, resulting in significantly reduced production and supply for export markets. Spanish cherry production

Southern Europe and North Africa face tomato supply disruptions; Italian wholesale prices at €1.0/kg
Italian wholesale tomato prices remain low at €1.0/kg for cluster types, with weak demand and mixed quality. Tunisia and Spain report significant supply disruptions due to extreme heat, while

Spain faces 10% drop in processing tomato harvest; Italy's fresh tomato prices stable
Spanish processing tomato production in Extremadura is forecast to decrease by around 10% due to high temperatures, while Italian wholesale prices for fresh tomatoes remain stable despite weather

Cherries Trying to Climb Out of the Price Slump
The domestic cherry trading season in Poland is rapidly approaching its end, especially in large-scale wholesale. This is evident in the prices, which have definitively reversed their previous

Italian watermelon wholesale prices collapse to €0.30/kg amid high supply and weak demand
Wholesale prices for Italian watermelons have dropped sharply to €0.30/kg in July 2026, following a period of high prices and now sluggish demand across European markets. In Italy, the

Oversupply and Falling Cherry Prices on European Markets Due to Increased Output in Italy and Turkey
Wholesale and origin prices for cherries in France and Spain declined sharply in June and July 2026 amid oversupply from Italy, Turkey, and Greece, with French cherry prices down 4% year-on-year

Spanish pepper production down 16% in 2025/26 due to Thrips parvispinus
Pepper production in Spain’s Almería region fell by 16% in the 2025/26 campaign due to the impact of the Thrips parvispinus pest, with some farms forced to uproot entire plantations. According

Spain expands mini watermelon portfolio amid stable export focus
Spanish producers continue to increase watermelon acreage, with particular growth in mini and seedless varieties, while maintaining a strong export orientation. Spanish seed companies, such as

Is It Time for Cherry Prices to Rise?
Is it already time for an upward trend in wholesale prices of Polish cherries? Looking at what has typically happened on the wholesale cherry market after July 10th in previous years, the answer

Turkish peach exports surge 169% in value in first half of 2026
Turkey recorded a 169% increase in peach export value, reaching €151.5 million between January and June 2026, strengthening its competitive position on European markets. In the first half of

Spanish and Turkish orange exports: demand surge and export growth
Commercial demand for Spanish oranges increased by 43.25% in the 2025/26 campaign, while Turkish orange exports rose by 128% in value in the first half of 2026. In Spain, the 2025/26 orange

South African Apple Promotions and Strong European Competition Influence Market
South African apples saw a 36.9% sales increase during major promotions in China, while European suppliers such as Italy, Greece, and Turkey are reporting normal or above-average apple harvests,