The applications for the Innovation Hub Awards at Fruit Attraction 2026 are now open.
The nominations for the 2026 Innovation Hub Awards of Fruit Attraction are officially open. These awards are dedicated to exhibiting companies that stand out for their innovative projects,

Christina Freier has been appointed as the new director of Fruit Logistica.
More. Go to the article

Fruit Logistica appoints Christina Freier as the director.
Since June 1st, 2026, Christina Freier is the new director of Fruit Logistica. With extensive experience in the trade fair sector and a solid knowledge of international B2B markets, she will be

VIP at Macfrut 2026: apples in balance, growth of small fruits, and focus on innovation and sustainability
The 2026 edition of Macfrut, scheduled to take place in Rimini from April 21st to 23rd, represented a crucial opportunity for VIP Val Venosta to outline the strategic evolution of its production

VOG has taken the field at Macfrut: here is the lineup for the upcoming months
During Macfrut, which took place from April 21st to 23rd in Rimini, VOG - Home of apples returned to the field with a team ready to face the second part of the season: a spring-summer lineup built

The Oranfresh machine for fresh apple juice in the department.
At Macfrut, Oranfresh is presenting a new line of automatic juice vending machines designed for the modern retail market. This proposal opens up interesting opportunities for the fruit and

Orogel Fresco is accelerating: +30% of cultivated surfaces and growth in the territory.
From April 21st to 23rd, Orogel Fresco will return to Macfrut at the Rimini Expo Centre, the international trade fair for fruit and vegetables, a key international hub for business, innovation,

Assomela: Italian apple giants team up at Macfrut 2026
Assomela, the Italian association of apple producers, will participate in Macfrut, the international fruit and vegetable trade fair, which will take place in Rimini from April 21st to 23rd.

Fragola della Basilicata Igp: at Macfrut 2026 the future of strawberry farming
The Basilicata Strawberry Consortium appears compact and determined for one of the most important events in the international fruit and vegetable sector: Macfrut in Rimini. The Promoting Committee

At Macfrut 2026, Pacifico arrives: the first hologram mushroom
A double debut. Pacifico, the new mascot of the Treviso Mushroom Consortium, arrives at Macfrut (21-23 April, Rimini Expo Centre) and becomes the first hologram mushroom presented at a trade fair.

The evolutionary process of fruit and vegetable packaging
Nespak and Ciesse Paper will be attending Macfrut to demonstrate how packaging for fruits and vegetables can evolve in a tangible way, combining product protection, industrial practicality, shelf

Dole arrives at Macfrut 2026 with an unmissable appointment.
The company leading in the production and distribution of high-quality premium fresh fruit, will be the protagonist at the 43rd edition of Macfrut, the international trade fair for fruit and

"We cater specifically to individuals with apple allergies, their families, and mindful food enthusiasts."
The official presentation at Fruit Attraction 2025 in Madrid marked the beginning of the first marketing season for the new apple concept, Pompur. Just a few months later, the apple innovation, a

From Oceania to Europe, mono-material packaging is gaining approval.
If there is one key takeaway from Fruit Logistica Berlin, it is that mono-material packaging is becoming an increasingly important requirement. Retail chains from Northern Europe to Australia now

The Cosmic Crisp apple is expanding in Europe with three new partners.
Dosk, Afg and World Wide Fruit join forces with Voge Vip in the European production of Cosmic Crisp apples. The new partnerships will ensure strategic growth of the game-changing apple in the

Asia Fruit Logistica has appointed Unitec as its official technology partner.
Asia Fruit Logistica (AFL) has named UNITEC as its Official Technology Partner for the 2026 edition. The collaboration was announced during Fruit Logistica 2026 in Berlin and is a key part of

Apples, low inventory levels and brisk sales at the beginning of 2026.
On Tuesday, February 10, the Marketing Committee of Assomela met, during which the member producers discussed the market trends of the past month and the meetings held in Berlin during the Fruit

Registration for Fruit Attraction 2026 is now open.
From October 6 to 8, Fruit Attraction will once again make Madrid the top global hub for the fruit and vegetable industry. Organized by Ifema Madrid and Fepex, the fair is preparing for its 18th

Fruit Attraction aims for a new record: 121 thousand international operators
From October 6th to 8th, Fruit Attraction will once again transform Madrid into the main global meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX, the fair is

Pink Lady bites into the new luxury: partnership with GCDS and a +7% increase in volumes.
From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the

Nowe czerwone jabłko o mniejszym wpływie na środowisko.
"'Under construction' is how Fruvo's bright red new apple was announced at Fruit Logistica last week," Martijn Vogelaar said. He is well aware that new apple varieties are being introduced at a

The winners of the Fruit Logistica Innovation Award 2026 have been announced.
Visitors of the leading global fruit trade fair in Berlin voted for POMPUR, a brand of apples developed for a specific target group, and for the highly effective agricultural drone L50 Drone.More.

VIP at Fruit Logistica: strategic networks and innovation for the apple of the future
VIPha participated in Fruit Logistica in Berlin, confirming its role as an international player in the apple sector and the strategic importance of engaging with global customers and partners. The

Pompur apple and agricultural drone win 2026 innovation awards.
W kategorii Świeżych Produktów, nagrodę otrzymała marka jabłek Pompur, rozwinięta przez inicjatywę hodowli Niederelbe. W kategorii Technologia, nagrodę otrzymał dron L50 od ABZ

Fruit Logistica Innovation Award 2026: Pompur and L50 Drone win.
From consumer-oriented varietal innovation to precision technologies for agriculture: the Fruit Logistica Innovation Award 2026 recognizes the allergy-friendly Pompure apple and the L50 Drone by