Winning strategies of VIP Val Venosta: from Golden to Club apples
The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are

FRUIT LOGISTICA Innovation Award: "Halloweena™" by Genesis Fresh S.L., Spain has been nominated.
The mandarin, ripened under the golden sun of Spain, with its bright, multicolored peel delights the whole family. Halloweena™ is available loose or in charming packages, redefining festive

Melinda launches the new brand image of Golden Delicious at Fruit Attraction.
At the recent Fruit Attraction fair in Madrid, the Melinda Consortium presented the new brand image of the Golden Delicious apple. For this historic variety, considered the queen of apples and the

High demand for French apples
The French Apple Pear Association (ANPP) gives a positive review of its visit to Fruit Attraction and talks about the very promising start of the French apple campaign. Sandrine Gaborieau, in