SE Asia Meet Up is exploring promising market opportunities.
Younger demographics, health and wellness trends, and the expansion of digital trade in South-East Asia were key topics discussed at the Asia Fruit Logistica SE Asia Meet Up on May 18, 2026 -

Families with children, fruits and vegetables remain central but change in format
Italian families confirm a strong focus on healthy, sustainable nutrition and plant-based products, rediscovering the pleasure of cooking at home. This is what emerges from the analysis presented

At Macfrut 2026 Jingold arrives: from the early morning race to the new bet on Italian avocados
The second day of Macfrut kicked off with a sunrise run along the promenade of Rimini, focusing on wellness, sharing, and networking among professionals. The highlight was the "Jingold Healthy

Jingold focuses on sports, nutrition, and digital.
The Jingold group is consolidating its positioning in the health and lifestyle segment by focusing on sports initiatives, nutritional education, and digital content. Among the key events is the

Macfrut 2026 expands the Healthy Food Area: three thematic spaces for health innovation.
At Macfrut 2026, the Healthy Food Area expands its offerings and triples the options for professionals in the fruit and vegetable sector. The themed areas...More. Go to the article

At Fruit Logistica, Zespri positions itself as a health brand.
Becoming the world's healthiest fruit brand by 2035 thanks to a strategy focused on natural nutritional properties and proven health credentials. With this ambitious goal, Zespri participated as a

Experience the crispiness of snacking cucumbers at Fruit Logistica.
MyCubies is Rijk Zwaan's brand of mini snack cucumbers that will be showcased at Fruit Logistica 2026. They are extra crunchy thanks to their higher dry matter content compared to long English

The "Eat Carrots, Live Better" campaign is set to launch.
BDA/Dorot Farm, a global exporter of fresh, sweet carrots, will launch its new campaign, "Eat Carrots Live Better", at Fruit Logistica 2026 in Berlin. The campaign emphasizes the company's ongoing

From the earth to the sky: Melinda flies to Fruit Attraction with innovation and sustainability.
From sustainability-focused investments to promotional campaigns, from strategic partnerships in health and prevention to systemic actions for the territory and the fruit and vegetable sector.

QVI mark quality: A standardized nursery certification for global compliance
The Italian plant nursery industry is making strides in international markets. Combining tradition and innovation, it also features a certification system that confirms the health and high quality

OrtoRomi at Fruit Attraction to grow in international markets
Strengthening its position in foreign markets, emphasizing its commitment to sustainability and the development of healthy products. With these objectives, OrtoRomi will once again be a key player

Amenduni capitalizes on the increasing demand for olive oil.
Aldo Pesce, export sales, states that the increasing demand for avocado oil due to its health benefits is leading more growers to enter its production. This trend is driven by heightened risks in

Macfrut 2026: "Bigger, more international, and innovative"
The advance in April to avoid overlapping with other fairs (should remain so until at least 2029); a new layout, with the division into three main areas (Pre-Harvest; Post-Harvest; Healthy Food

The three pillars for relaunching the fruit and vegetable sector at the #Macfrut2025 trade show.
During Macfrut 2025, at the La Grande Bellezza Italiana booth, a conference organized by the Women in Retail Association titled "Wellness, health, and storytelling, the new fruit and vegetable

The Macfrut 2025 trade fair is starting.
Today the 42nd edition of the Macfrut trade fair started – one of the most important industry events in Europe dedicated to the fruit and vegetable sector. This year's edition focuses on the

Orogel Fresco returns to Macfrut with encouraging results.
Orogel Fresco returns to Macfrut, the 42nd edition of the international trade show for fruit and vegetables, scheduled from today until May 8, 2025 at the Rimini Expo Centre. This year, the focus

Research on red tangerines typically involves studying their nutritional content, health benefits, flavor profile, and cultivation methods. Red tangerines, also known as blood tangerines, get their distinct color from a compound called anthocyanin, which
"Research in the citrus fruit sector has many objectives, for example, there has been a recent increase in interest in red tangerines," reports Marco Caruso, a researcher at CREA Acireale and one

Macfrut, nutrition specialists will animate The Healthy Food Show.
Six specialists in nutrition, food technology, and food microbiology will be joining nationally renowned testimonials at The Healthy Food Show, the major innovation of Macfrut 2025 (6-8 May at

Macfrut: "Healthy Food Show" and Berries with their own exhibition space
The approach is to combine scientific facts with show effects, explain the organizers; in addition, well-known (Italian) faces are supposed to speak as ambassadors of healthy eating. Five talks

At Macfrut 2025, The Healthy Food Show will take place.
Five talks, ten nationally renowned testimonials, important scientific experts, a large experiential arena. Protagonists: innovative products (both fruits and vegetables and beyond) with high

Melinda at Fruit Logistica: three projects between health and sustainability
Three projects to promote the authentic value of apples, their peculiar characteristics, and their nutritional properties. Three initiatives designed to promote well-being through mindful

Apofruit is presenting its nickel-free product line at Fruit Logistica.
Apofruit focuses on the free-from trend in a key ultra-healthy way. One of the innovations introduced at Fruit Logistica is a new line with nickel-free certification, especially for

Let the good grow: Fyffes continues to focus on sustainability and category growth at FRUIT LOGISTICA
With a strong commitment to sustainability, Fyffes continues to enable more people to access healthy food and works closely with partners to reduce food waste. The long-standing commitment to the

Apofruit presents the "nickel-free" vegetable range at Fruit Logistica.
Fruit and vegetables are the essence of a UNESCO heritage such as the Mediterranean Diet, and Apofruit Italia takes a further step forward to ensure an offer increasingly focused on the quality

FRUIT LOGISTICA Innovation Award: "Samantha - savoy pointed headed cabbage", Bejo Zaden B.V., Netherlands is nominated.
For consumers, it is user-friendly and easy to cut, process, and package. Samantha offers a new cabbage experience: a slightly sweet taste, rich in fiber and vitamins, ideal for the vegetarian