Pink Lady bites into the new luxury: partnership with GCDS and a +7% increase in volumes.
From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the

Pink Lady at Fruit Logistica: the 2026 roadmap is taking shape
At Fruit Logistica, Pink Lady Europe (Hall 5.2, Stand A10) will unveil the strategic roadmap for 2026, guided by the new brand platform So Crunchy. So Juicy. So Cool. The brand is experiencing

Pink Lady® brings the iconic apple to Fruit Logistica.
In a complex economic and political context for the agri-food sector, marked by pressure on purchasing power and market volatility, Pink Lady® confirms a strong and resilient dynamic. In the face

Pink Lady® lands at Fruit Attraction
The European 2024/2025 season ended with a historic success for Pink Lady®. With 229,000 tonnes valued, representing a record increase of +9% in one year, the brand has achieved an unprecedented

Pink Lady in Madrid talks about future projects that increasingly involve young people.
Pink Lady is presenting at Fruit Attraction (stand 10D17-hall 10) with strong numbers that promote its strategy and a series of targeted communication projects. The numbersMore. Go to the article

Pink Lady, the new president says: "We want to double our market share in Italy."
Since the beginning of the season, Pink Lady apple sales in Italy have increased by 16%, among the best performances in Europe, but now the focus is on increasing market share in Italy. This data

Pink Lady®: aiming for 100 million consumers by 2030
On the occasion of Fruit Logistica, the new president of Pink Lady® Europe, Bruno Bertheloz, reveals ambitious plans for the premium apple brand, which continues to be the number one apple brand

Pink Lady looks optimistically towards the 2024/2025 season.
At Fruit Attraction, we met with the management of Pink Lady Europe, one of the most successful brands in the world of apples. They welcomed us to their minimalist stand, which was the work of an

PINK LADY® at Fruit Attraction 2024
An essential and artistic fairMore. Go to the article

Pink Lady will be at Fruit Attraction 2024.
Dobra żniwa. Hodowcy stowarzyszenia Pink Lady® Europe przewidują doskonały sezon w tym roku, z prognozą zbiorów przekraczających 220 000 ton, co oznacza wzrost o 5 procent

Pink Lady in Berlin unveils plans for 2024
New media campaigns, in-store operations, new products: Pink Lady unveiled strategies at Fruit Logistica. The Valentine's Day projects with its 70 in-store operations, a powerful TV/digital

Pink Lady at Fruit Attraction with many sustainable projects
Pink Lady looks forward to meeting its partners in Madrid at Fruit Attraction, which kicks off tomorrow (Hall 10, Stand 10 FO2). At the same time as Pink Lady and PinKids, the stand will also

Tauber (Vog): 'We need to reach the apple consumer on different touchpoints'
At Fruit Logisticawe visited the Südtirol stand, where we met the Vog Consortium. "We present our products,' says Hannes Tauber, marketing manager of Vog, 'traditional, organic and Club apple