Drones, UV water, and solar energy: Innovation-driven banana farming by Favorita
"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation

Chcielibyśmy opracować nowe odmiany, które zdywersyfikują produkcję i będą skuteczne w zwalczaniu tych zagrożeń.
"What comes after Cavendish?" is a central question for Yelloway, Chiquita, and KeyGene's breeding partnership. The team recently presented a comprehensive banana pan-genome at Fruit Logistica,

Honeyglow Fresh Del Monte bananas color the Madrid subway.
On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and

Fairtrade updates minimum prices for bananas
On the occasion of Fruit Attraction 2025, the leading trade fair in Europe for the fruit and vegetable sector, Fairtrade presents the new Minimum Prices for bananas.More. Go to the article

Fairtrade has announced a 6 percent increase in the minimum price of bananas to help 37,111 farmers and workers.
Fairtrade has announced new minimum prices for bananas at Fruit Attraction 2025 in Madrid.More. Go to the article

"Producenci bananów domagają się uczciwych cen i większego wsparcia ze strony Europy w obliczu wyzwań związanych z bezpieczeństwem portów" "Banan producers are calling for fair prices and more support from Europe in the face of port security challenges.
At the recent Fruit Logistica 2025, Ecuador and Colombia reaffirmed their commitment to the sustainability and security of the banana trade at the "Banana Connect: growing sustainability,

The Ecuadorian Banana Cluster strengthens commercial ties in Germany within the framework of Fruit Logistica.
During an evening that blended gastronomy, diplomacy, and business, the Embassy of Ecuador in Germany and the country's Banana Cluster organized the "Delights from the Middle of the World" dinner

We hope that this trade fair will help us to gain market share for mangoes, bananas, longan, and grapefruits in Europe.
MocChau Highland JSC will be exhibiting at Fruit Logistica again, marking the company's second participation in the event, despite having visited the exhibition numerous times in the past as

Fairtrade presents its own offer for more sustainable bananas.
During the Fruit Attraction event in Madrid, Fairtrade presented the expansion of its offering for more sustainable bananas, which contributes to the income of workers and supports companies

Fairtrade is expanding its sustainable banana offering to increase workers' income and promote living wages globally.
On the occasion of Fruit Attraction 2024, Fairtrade is pleased to showcase how the expansion of its sustainable banana offering contributes to workers' income and supports businesses dedicated to

Fruit Logistica: Lidl’s path to living wages in the banana supply chain
Representatives from German discounter Lidl were on hand to deliver a presentation on the banana supply chain during day two of Fruit Logistica in Berlin. The retailer’s focus on sustainability

Ecuador keeps up the pressure on bananas
Ecuador’s banana industry reiterated calls for a fairer pricing model and the rationalisation of certification schemes at last week’s Fruit Logistica. Representatives from the Ecuadorean

Ecuadorian Banana Cluster asks for fair pricing amidst EU retailers’ price pressures
The Ecuadorian Banana Cluster represented by AEBE and Acorbanec, supported and accompanied by the Minister of Agriculture of Ecuador, Franklin Danilo Palacios, and H.E. Diego Morejón Pazmiño,

Banana consumer brand to be elevated in Berlin
Following the successful introduction of Fyffes consumer brand Trudi's, last October, the company is set to showcase the new brand campaign at Fruit Logistica. This activation promises guests an

Fairtrade launches Future of Bananas campaign
Fairtrade International has unveiled a new initiative to deliver decent incomes for workers on Fairtrade-certified banana plantations across the world. The organisation’s sustainable offering to

Ecuador's banana sector calls for greater social commitment from European distribution to offer a fair price for bananas.
Fruit Attraction was also a crucial meeting point for the banana sector, which, on the verge of negotiating the next banana contracts for 2024, took advantage of the fair to demand a Shared

New Genomic Techniques for the future of French bananas?
Pierre Monteux, general manager of UGPBAN, was present at the Solveg booth at Fruit Attraction and agreed to talk about the situation facing the French banana sector. Under heavy pressure from

Ecuador sets out stall as sustainable banana supplier
The Ecuadorean Banana Cluster gathered at last week’s Fruit Attraction in Madrid to highlight the country’s credentials as an ethical supplier and reiterate calls for European retailers to

Fairtrade introduces Future of Bananas initiative
Fairtrade International has launched a major new initiative as it strives to deliver decent incomes for workers on Fairtrade certified banana plantations across the world. The organisation’s’s

Fairtrade introduces Future of Bananas initiative
Fairtrade International has launched a major new initiative as it strives to deliver decent incomes for workers on Fairtrade certified banana plantations across the world. The organisation’s’s

In 2022, Costa Rica exported more than 2.2 million tons of bananas, 58.7% to Europe
The National Banana Corporation of Costa Rica (CORBANA) and, with it, Costa Rica's entire banana sector, will again be exhibiting at Fruit Attraction, the largest international event for the fruit

Costa Rican bananas at Fruit Attraction again
The National Banana Corporation of Costa Rica (CORBANA) and, with it, the whole of the Costa Rican banana sector, repeats as an exhibitor at Fruit Attraction, the largest international event of

Ecuadorian banana exporter focuses on 100% pre-payment from Russia
An Ecuadorian banana exporter, Agroaereo, say they are able to supply the Russian market, but only based on 100% pre-payment. This is due to the challenges of receiving payments from Russia,

Peru's organic banana producers want to introduce organic puree to the European market
With the aim of increasing the export of organic bananas, Promperú is carrying out a series of activities via the Macroregional Office of Piura and the Commercial Offices Abroad (OCEX) in

This week in Fruchthandel Magazine: Flanders, South Tyrol and bananas
The Belgian participation at this year's fair was larger than ever before in the history of FRUIT LOGISTICA. Organised by Flanders' agricultural marketing bureau VLAM, the show included a total of