Sicilian Red Orange IGP strengthens its international positioning through promotion and market consolidation.
Among the two main trade fairs in the Italian agri-food sector - Macfrut and TuttoFood - the Consortium for the Protection of Sicilian Red Oranges PGI has recently intensified its promotional

"The B2B market is now acknowledging Conference pears, with a focus shifting towards further growth in Italy."
This year, VLAM participated in Macfrut in Rimini for the first time. Their participation in this trade fair for the fruit and vegetable sector is part of a three-year promotion campaign for

Portugal plans to invest US$2.9 million in the export of fruits and vegetables.
Portugal Fresh has announced an investment of €2.7 million (US$2.9 million) by 2027 to support the international promotion of the fruit, vegetable, and flower sector. The program includes

Red Onion of Tropea PGI at Macfrut 2026 and Think Fresh: Consortium between promotion and networking
Consorzio della Cipolla Rossa di Tropea Calabria IGP will be the protagonist alongside Calabria Straordinaria at Macfrut 2026 and a special guest at the Think Fresh event in Cesenatico. The

Italian Fruit Village: Italian fruits and vegetables stand out at Fruit Logistica 2026
With 43 exhibitors, the Italian Fruit Village confirms itself as the main space for discussion and promotion of Italian fruits and vegetables at Fruit Logistica.More. Go to the article

Wiscomex is showcasing exclusive products for Berlin.
During the upcoming Fruit Logistica, Wiscomex will be showcasing a high-quality, unique hoodie. Following the success of last year's promotion involving a giveaway of a full container load of

Italian Fruit Village, the 43 events in Berlin
With 43 events, the Italian Fruit Village, the format promoted by the Edamus Consortium (hall 4.2 stand A12 - A20 - A30), confirms itself as the main space for comparison and promotion of Italian

Italian Fruit Village sets a record at Fruit Logistica: over 600 square meters.
With over 600 square meters of surface area, in the heart of pavilion 4.2 (booth A12-A20-A30), the Italian Fruit Village, the promotional and internationalization format of Italian fresh produce,

GWF has released further information about the upcoming Fruit Logistica event.
Global Women Fresh (GWF) is collaborating with Fruit Logistica and the Import Promotion Desk (IPD) to showcase inclusive leadership and sustainability in the worldwide fresh produce sector.More.

Tropical fruit suppliers from South America and Africa are showcasing their products in Berlin.
The Import Promotion Desk will showcase a variety of tropical and subtropical fruits from South America and Africa at Fruit Logistica in Berlin from February 4 to 6. Approximately 40 companies

The Import Promotion Desk presents a unique range of products in Berlin.
Germany’s Import Promotion Desk (IPD) will showcase approximately 40 companies from ten countries at its booth at Fruit Logistica in Berlin, highlighting a variety of tropical and subtropical

Asoproa is launching its first promotional campaign for the Valencian avocado brand "Aguacates CV".
The Association of Avocado Growers (Asoproa), promoted by the Valencian Association of Farmers (AVA-Asaja), has launched its first promotional campaign for the Aguacate CV brand, the quality label

From the earth to the sky: Melinda flies to Fruit Attraction with innovation and sustainability.
From sustainability-focused investments to promotional campaigns, from strategic partnerships in health and prevention to systemic actions for the territory and the fruit and vegetable sector.

More businesses in Madrid, more spaces in Berlin and new fairs in 2026.
At Fruit Attraction, the Edamus consortium will bring 25 affiliated companies, further expanding its presence and consolidating the role of the Italian Fruit Village in the spaces curated by the

Orri is set to introduce a new brand image in Madrid.
The Orri Running Committee (ORC) is updating its promotional image to highlight the uniqueness of the Orri mandarin, focusing on its distinctive flavor and exceptional qualities that differentiate

The strength of Italian PDOs at Fruit Attraction 2025
Also this year Italy Ortofrutta - National Union will be a protagonist at Fruit Attraction 2025, the international fruit and vegetable fair that will take place in Madrid from September 30th to

Hortifrut strengthens presence in Asia at ASIA FRUIT LOGISTICA.
In 2024, Hortifrut IG Berries was awarded the "Impact" prize at the ASIA FRUIT AWARDS for its leadership in developing the berry category in India, which includes growing high-quality varieties,

Ipd adds Brazil as new partner country for Fruit Attraction
The Import Promotion Desk (IPD) has announced Brazil as its new partner country for Fruit Attraction, which will take place from September 30 to October 2 in Madrid. Over 30 producers from Egypt,

Import Promotion Desk presents new partner country Brazil at Fruit Attraction.
According to IPD, the Brazilian offer includes mangoes, grapes, limes, lychees, and yams. In total, seven companies from Brazil are personally represented at Fruit Attraction. This provides an

Fruit Attraction 2025 reaches 90 percent of the exhibition space.
During the presentation of the 17th edition, Cecilio Peregrín and José María Pozancos, President and Director of FEPEX, respectively, as well as Elena Curzio, Economic and Trade Affairs and

"Pesca di Puglia IGP, here comes the official debut."
From the Ofanto Valley to Rimini, the distance is short when you bring along a strong agricultural history, a dynamic productive present, and a clear vision for the future. This was highlighted at

Berry fruits are "boosting" the Macfrut trade fair.
The Italian Fruit and Vegetable Service Center (CSO Italy) has announced that the official launch of the promotional project dedicated to berries called "Berry Swing" will take place during the

Free container of onions for Rungis market trader.
During Fruit Logistica, Wiscomex ran a striking trade fair promotion. The Dutch exporter of onions, potatoes, and garlic offered all foreign onion importers visiting its booth the chance to

Enjoy Dolce Frutta promotes the tang-Gold mandarin.
At Fruit Logistica Enjoy Dolce Frutta promoted a late variety of mandarin. The promotion campaign for fresh fruit made in the EU, supported by Op Armonia and co-financed by the European Union,

At Fruit Logistica, the Sicilian Lemon IGP is growing and communicating with LemOn.
At Fruit Logistica, we met Barbara Campisi, sales representative of Campisi Citrus on behalf of the Consortium for the protection and promotion of Sicilian Lemon PGI. "It is a lemon with a