Entries for the Innovation Award will be accepted until September 2nd.
Fruit Attraction is launching the Innovation Hub Awards once again. These awards recognize innovation and entrepreneurship in the fruit and vegetable industry, and are open to exhibiting and

Fruit Attraction presents the new edition of the Innovation Hub Awards
Fruit Attraction is once again launching the InnovationHub Awards. These awards dedicated to innovation and entrepreneurship in the fruit and vegetable sector are aimed at exhibiting companies and

The applications for the Innovation Hub Awards at Fruit Attraction 2026 are now open.
The nominations for the 2026 Innovation Hub Awards of Fruit Attraction are officially open. These awards are dedicated to exhibiting companies that stand out for their innovative projects,

Macfrut, in order to grow bigger, also needs Spain.
The recent renewal of the Board of Directors of Cesena Fiera, with an increase in members from seven to nine and the entry of new figures related to the fruit and vegetable sector, anticipates the

Fruit Attraction 2026, confirmations and news waiting for October.
The confirmation: Fruit Attraction 2026 (from 6 to 8 October, Ifema Madrid) captures the interest of the fruit and vegetable sector globally and significantly, just think about the numbers, from

Fruit Attraction 2026 exceeds 90% of the allocated spaces.
Fruit Attraction 2026 kicks off with a bang: five months before the opening, the event has already exceeded 90% of the exhibition space bookings. The 18th edition of the international fruit and

Structural change is occurring in the fruit and vegetable packaging sector: the point with ULMA Packaging
Two weeks after the closing of Macfrut 2026, for ULMA Packaging it's time to take stock of a participation that once again confirmed the strategic importance of the fair in dialogue with the

Fruit Attraction 2026 heading towards a sell out: over 90% of the spaces booked.
From October 6th to 8th, Fruit Attraction will once again turn Madrid into the main global meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX, the fair has

Macfrut 2026: how Italy is turning fruit and vegetables into a global platform for trade, technology, and agrifood diplomacy
The international fruit and vegetable trade fair Macfrut 2026, held annually in Rimini, Italy, demonstrated that today's fresh produce industry is not just about cultivating and selling fruits and

"The B2B market is now acknowledging Conference pears, with a focus shifting towards further growth in Italy."
This year, VLAM participated in Macfrut in Rimini for the first time. Their participation in this trade fair for the fruit and vegetable sector is part of a three-year promotion campaign for

Macfrut strengthens ties with Chile: agreement signed with Frutas de Chile
Closer ties between Macfrut and Chile. During the recent edition of the international fruit and vegetable supply chain fair, held at the Rimini Expo Centre, a Memorandum of Understanding was

On Kiwi Sole, at Macfrut, gives a signal of confidence for the supply chain.
Three days full of meetings and discussions about the future of the fruit and vegetable sector: this is the summary of Op Kiwi Sole's participation in the 43rd edition of Macfrut 2026, held from

Families with children, fruits and vegetables remain central but change in format
Italian families confirm a strong focus on healthy, sustainable nutrition and plant-based products, rediscovering the pleasure of cooking at home. This is what emerges from the analysis presented

Macfrut 2026: Relacja fotograficzna
The 43rd edition of Macfrut, a prominent international trade fair focused on fruit and vegetables, concluded in Rimini on Thursday, April 23, 2025, slightly earlier than its usual May schedule in

Ruggiero is pushing the category: Brand of the Year and a strategy that changes the positioning of the potato.
A week to remember for the Ruggiero Group, a protagonist at Think Fresh 2026 and Macfrutcon with results and initiatives that consolidate the brand's growth path in the Italian fruit and vegetable

Macfrut 2026, Unica: "Fruit and vegetables remain strategic despite global tensions"
Identity, relationships, and quality at Macfrut 2026, which has just ended in Rimini, confirming itself as the most important trade fair in Italy for the fruit and vegetable sector, thanks to the

Portugal plans to invest US$2.9 million in the export of fruits and vegetables.
Portugal Fresh has announced an investment of €2.7 million (US$2.9 million) by 2027 to support the international promotion of the fruit, vegetable, and flower sector. The program includes

VIP at Macfrut 2026: apples in balance, growth of small fruits, and focus on innovation and sustainability
The 2026 edition of Macfrut, scheduled to take place in Rimini from April 21st to 23rd, represented a crucial opportunity for VIP Val Venosta to outline the strategic evolution of its production

Pizzoli is the protagonist at Macfrut 2026: innovation and supply chain at the center of the centenary.
The 2026 edition of Macfrut has just concluded, a key event for the fruit and vegetable sector at a national and international level, capable once again this year of attracting thousands of

Macfrut 2026, increasingly solid international leadership: the supply chain strengthens in an integrated key
Macfrut closes its 43rd edition, confirming itself more and more as a key event in the global fruit and vegetable industry. The balance of the three days at Rimini Expo Centre outlines a picture

Sorma innovates the packaging for fruits and vegetables with Clipless.
Packaging remains one of the hottest topics for the fruit and vegetable sector at Macfrut, covering aspects of sustainability, safety, and distribution demands. In this context, the meeting with

Coop Italia and Conad are the protagonists at Macfrut.
Record numbers and business contacts from all over the world: Macfrutsi confirms an unmissable event for the Romagna fruit and vegetable sector. The cooperative world is among the protagonists of

Fruit and Vegetable Generation: 28 OP united in sustainability standard
During the second day of Macfrut, the theme of sustainability in the fruit and vegetable sector returned to the center of the debate with the presentation of "Generazione Ortofrutta", the project

UNITEC transforms the fruit and vegetable selection at Macfrut.
UNITEC celebrates its forty-year presence at Macfrut 2026, confirming its commitment to the development of highly technological solutions capable of generating value and concrete results for the

Innovations in Smurfit Westrock's paper packaging for fruits and vegetables
The green transition is materializing in packaging products, with new formats of paper trays designed to improve protection, visibility, and communication on the shelf. Introducing them is