The innovations of Basf Nunhems in watermelons, melons, and artichokes
At Macfrut Basf Nunhemssi, a clear proposal was presented: to lead varietal change through concrete, market-oriented solutions. In a conversation with Matteo Bano, area sales manager, the

Drones, UV water, and solar energy: Innovation-driven banana farming by Favorita
"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation

Water in fruit growing, FRESH Foundation brings the debate to Macfrut
On the occasion of Macfrut 2026, the event "Water in fruit growing, a resource in danger?" will take place on April 22nd at Sala Neri 1, HALL SUD 1st floor.More. Go to the article

Hazera and HM Clause introduce new agricultural products and advancements.
Hazera and HM Clause will showcase their newest innovations in tomatoes, watermelons, peppers, and broccoli at Fruit Logistica in Berlin this year.More. Go to the article

Hazera's seedless mini watermelon variety Exotica won the top prize at the Fresh Market Award 2025 in Poland.
Exotica, a seedless mini watermelon variety developed by Hazera, is making waves after winning this year's prestigious Fresh Market Award 2025, presented during the Fresh Market B2B event in

Itaueira, Brazil is looking to increase its melon exports.
Itaueira Agropecuária S.A., a Brazilian fruit producer, will participate in Fruit Attraction 2025 in Madrid, Spain, from September 30 to October 2. The company will showcase its melon and

Black Pearl ready for the 2025 season with new activities to support #macfrut2025.
The Macfrutil Consorzio Perla Nera has revealed its upcoming marketing strategies, leveraging the growth of the brand that continues to bring the excellence of Italian black midi watermelon to

Esasem, research strategies on tomato, bell pepper, and watermelon at #macfrut2025
Esasem, an Italian seed company, confirmed their interest in promoting research, especially in three crops - tomato, bell pepper, and watermelon, at Macfrut 2025.More. Go to the article

Gruppo Mazzoni at Macfrut: focus on Ondine® and seedless watermelons
During Macfrut, scheduled in Rimini from tomorrow until May 8th, the Mazzoni Group (Hall B1, Stand 115) is gearing up to meet stakeholders and partners to strengthen existing relationships and lay

Mazzoni at Macfrut with the nectarine Ondine and seedless watermelons
The Mazzoni Group (Pavilion B1, Stand 115 and joint exhibitor at Pavilion B4, Stand 003 with the Dolce Passione Consortium) will be at Macfrut where they will showcase their excellent products.

"Arbuz i melony żółte łączą się z segmentem liści dla niemowląt."
From the fresh market to the fresh-cut sector, from edible flowers to watermelons and melons, the Italian producers' organization Altamura of Pontecagnano Faiano, located in the province of

Water resource plays a leading role in the renewed partnership between Macfrut and Acqua Campus.
Water resource plays a key role in the renewed partnership between Macfrut and Acqua Campus at the 42nd edition of the fruit and vegetable supply chain fair scheduled at the Rimini Expo Centre

This week in the Fruit Trade Magazine: Asparagus and FRUIT LOGISTICA
"Water - the most valuable foundation of our production" was the title of an event organized by the Fresh Produce Forum at FRUIT LOGISTICA. It focused on climate change and the challenges it poses

"Oferujemy szeroki wybór wysokiej jakości przypraw."
Waterman Onions has expanded beyond its original purpose as an onion packaging facility. This was highlighted by the introduction of the Waterman Food Group at Fruit Logistica in Berlin. In

Fruit Logistica: Water – the most valuable basis for production
Water was the subject of conversation during a Fresh Produce Forum session on the first day of Fruit Logistica.More. Go to the article

QS introduces new field of action on water efficiency at FRUIT LOGISTICA.
For trading companies participating in the FIN sustainability management, the guide is expanded with a chapter on water usage. From April 2025, producers and trading companies in the fruit,

"FRUIT LOGISTICA Innovation Award Technology: 'FarmRoad Irrigation Module' by WayBeyond, New Zealand, has been nominated."
The FarmRoad Irrigation Module helps farmers to more effectively control the efficiency and sustainability of their water usage. The AI-powered irrigation forecast dashboards combine local climate

"Hazera and HM.Clause to present advancements in tomato and watermelon cultivation"
Hazera and HM. Clause, both members of the Limagrain Group, will be attending Fruit Logistica from February 5 to 7 in Berlin. Michał Taraska and Manuel Ferrer, who head the fresh chain approach

Netherlands: Waterman Onions establishes the Waterman Food Group.
Each company within the group has "unique expertise" in their field, Waterman Onions announces. The official launch of the Waterman Food Group will take place during FRUIT LOGISTICA in

On display at Fruit Logistica, Arrigoni's thermal-reflective screens.
Water efficiency, high degree of shading, active protection against insects and diseases, ease of implementation, and product durability are some of the key strengths of Arrigoni's range of

The thermo-reflective screens from Arrigoni at Fruit Logistica.
Water efficiency, high degree of shading, active protection against insects and diseases, ease of application, and durability of the products. These are, in summary, some of the strong points of

FRUIT LOGISTICA Innovation Award: "Organic Raingrown Avocado", Eosta B.V., Netherlands has been nominated.
These avocados are grown using rainwater in regions where the natural conditions are ideal. They help solve the problem of water scarcity and make artificial fertilizers and pesticides

IPD showcases various melon varieties at Fruit Logistica.
From honeydew melons and cantaloupe to Piel de Sapo, Gaya, and Galia, the variety of sweet melons is increasing. The Import Promotion Desk (IPD) in Germany reports that the demand for sugar melons

CMR Brazil will be showcasing off-season melons and watermelons at Fruit Logistica 2025.
At the upcoming edition of the international trade fair for the fruit and vegetable sector, Fruit Logistica, which will be held in Berlin on February 5-7, CMR Brasil, the group's production unit

Orange Sunglow watermelon has won the Fruit Attraction Innovation Award.
Rijk Zwaan Ibérica's new sweet, juicy, and flavorful orange-fleshed watermelon variety has won the Fresh Produce category at the 2024 Innovation Hub Awards. These awards recognize and celebrate