Northwest Cherries launches India promotions
Northwest Cherry Growers (NWCG) is embarking on a promotional campaign across major Indian cities to introduce this summer’s crop of US Pacific Northwest cherries to discerning health-conscious

Joinfruit signs marketing agreement for ramassin
After two years of fruitful collaboration, the O.P. Joinfruit of Verzuolo and the Ramassin del Monviso- Valle Bronda Consortium have just signed a new commercial agreement for the promotion and

Joinfruit signs marketing agreement for ramassin
After two years of fruitful collaboration, the O.P. Joinfruit of Verzuolo and the Ramassin del Monviso- Valle Bronda Consortium have just signed a new commercial agreement for the promotion and

Germany: Aid procedure for producer organisations adjusted
On 7 July, the Federal Council approved the Second Ordinance Amending the Fruit and Vegetable Producer Organisation Implementing Ordinance. This further develops the aid procedure for producer

South Africa to shape grape campaign in Hong Kong
A highly successful three-year promotional campaign for South African table grapes in China came to an end this season, with the industry now using its traditional off-season to fully evaluate

‘Californian walnuts score big in UK promotion’
A summer promotion of Californian almonds is quite successful in the United Kingdom. Also, in partnership with the leading UK distributor Whitworth, walnuts from California are featured in a

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

Melinda cherries, digital campaign kicks off
The campaign for Melind cherries is now in full swing and they are arriving on the shelves of the main chains. Accompanying the sales phase this year is an intense promotional operation with its

IGP Melocotón de Cieza presents its 2023 campaign
Manuel Ruiz, president of the Protected Geographical Indication Cieza Peach, this morning presented the new production, marketing and promotion campaign for this peach. The presentation ceremony,

The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

The PGI Melocotón de Cieza's peach campaign has started
Manuel Ruiz, the president of the Protected Geographical Indication Melocotón de Cieza, presented this morning this peach's new production, marketing, and promotion campaign. The presentation,

Livinda apples, almost a decade of advertising campaigns
The premium apple brand Livinda, from the Nufri Group, has been carrying out promotional actions for almost ten years that have focused on identifying the origin, the proximity of the product and

Dole Italy, promotional activities in wholesale markets
Dole Italia will launch a high-visibility promotional activity in some wholesale fruit and vegetable markets. The protagonist will be its branded vehicle, recognisable by a giant Banana Premium:

Aldi’s Super 6 becomes Super 7
Aldi is renaming its Super 6 fruit and vegetable promotion as Super 7, with a proportion of profits from the seventh item in the range being donated to its charity partner, Teenage Cancer Trust.

FreshPlaza Global Focus on Stone/ Soft fruit
In July and August FreshPlaza will be focussing on the stone and soft fruit sectors. Are you a grower, importer or supplier of these fruits? If so we would love to hear from you. You can send us

Pink Lady in Minions tie-up
A Pink Lady apple promotion at UK Aldi stores offering shoppers the chance to win one of 100 Minions Fitbits through the purchase of a promotional pack of PinKids, the Pink Lady range of smaller

Dole brings fruit and vegetables to life with its pick-up truck
Dole Italia, leader in the production and distribution of premium quality fresh fruit, is launching a high visibility promotional activity in some wholesale fruit and vegetable markets in Italy,

Potatoes still top import crop for Namibia
Although efforts to promote potato cultivation in Namibia are intensifying, the production of this crop is still insufficient for the nation’s demand, so imports are necessary. Potatoes are one

Manzanas Livinda, almost a decade claiming origin and proximity
The premium apple brand Livinda, from the Nufri Group, has been carrying out promotional actions for almost ten years that have focused on identifying the origin, the proximity of the product and

Pachino Igp Awarded in the Senate
Yesterday morning in the Senate the 'Pachino Igp Award' was presented, a recognition instituted by the Consortium for the Protection of the PGI Pachino Tomato and which from this year will be