Watermelon prices fall sharply in Ukraine; Spanish supply and demand remain high
Wholesale watermelon prices in Ukraine fell by around 50% in week 30 of 2026 due to a surge in supply, while Spanish exporters report strong sales on the back of high European temperatures. In

Stable wholesale prices for Italian tomatoes, Turkish dried tomato exports exceed €56 million
Wholesale prices for Italian cherry tomatoes remain stable at €2.0–2.2/kg, while Türkiye exported over 18,300 tonnes of dried tomatoes in the first half of 2026, mainly to European

Polish Pumpkin Supply Stable, No Trade Price Movement in Late July
There are no reports of significant commercial activity or price changes for pumpkins on the Polish wholesale market in late July 2026. Domestic supply remains stable, and there are no indications

In Europe, there is low consumption of fruits and vegetables, and we are below the WHO targets.
Freshfel Europe has published the latest edition of the "European Fresh Produce Consumption Monitor." The report provides a comparison of consumption trends in the EU-27 as a whole and in each

Asda incentives promote the consumption of fruits and vegetables.
Podejście partnerskie jest kluczowe dla budowania odporności w brytyjskim sektorze rolnictwa - Dyrektor generalny Tesco UK Tesco oświadczyło: "Tesco wzywa branżę, detaliści

Consumption of fruits and vegetables in the EU is still below the target set by the World Health Organization.
Freshfel Europe's latest Consumption Monitor shows that the consumption of fresh fruit and vegetables in the EU increased slightly in 2024 to 355.71 grams per person per day, which is 1.98% higher

Consumption of fruits and vegetables in the European Union is increasing, but it is still below the target set by the World Health Organization (WHO).
Konsumpcja świeżych owoców i warzyw w UE wzrosła nieznacznie w 2024 roku, ale nadal pozostaje poniżej minimalnego dziennego celu zalecanego przez Światową Organizację Zdrowia

Price trends for fruits and vegetables in Italy on June 1st, 2026
The fruit and vegetable market is increasingly moving towards the full summer season, with the increase in national productions and a demand supported by high temperatures, especially for products

Ortofrutta, consumption decreased by 3% in March following a stable quarter.
In the first quarter of 2026, domestic purchases of fruits and vegetables in Italy remained essentially stable compared to the same period in 2025, with volumes of approximately 1.3 million tons

A project has been initiated in the US aimed at increasing the consumption of fruits and vegetables among women, infants, and children.
The Foundation for Fresh Produce, the philanthropic partner of The International Fresh Produce Association, has recently announced a new partnership with software developer JPMA. This partnership

Lidl is experimenting with the "Carrot vending machine" and a fruit and vegetable bar in Rome.
Lidl Italy is very active in promoting the consumption of fruits and vegetables through a mix of creative marketing campaigns, contests, and educational projects. The most recent initiative in

Badanie norweskie łączy spożycie owoców i warzyw z zdrowiem psychicznym dzieci.
A study conducted by researchers at the University of Agder in Norway found a connection between children's diets and their behavioral outcomes. The study showed that higher consumption of fruits

The Fresh Ideas Show: When will people eat more fruit and veg?
Although many people acknowledge the significance of consuming fresh fruits and vegetables, several factors contribute to the declining rates of consumption. These can include: 1. Convenience:

More value on the shelf: fruit and vegetables build new alliances between industry and large-scale retail trade.
The fruit and vegetable department must leave the department in order to grow, or integrate new merchandise and consumption logics internally, building a mutualistic exchange of value with other

Week 15, difficult consumption also for exotic fruits
In week 15, the negative trend in the sales volume of Lcc fruits and vegetables continues. The increase in the average mix price is supporting the department's profit and loss statement, but

Eggplants and zucchinis, steadfast categories in a changing market.
In the sales strategies of a self-service store, fruits and vegetables differ mainly in terms of consumption occasion and usage function: while fruits are mainly consumed as snacks or after meals,

Market Intelligence Report: Wholesale Fruit & Vegetable Sector (Morocco, Egypt, Turkey) – April 2026
1. Regional Executive Context As of April 2026, the Mediterranean agricultural basin is operating under a regime of high-cost volatility and aggressive state intervention. The region remains

Lam Dong produces 3.5 million tons of vegetables annually.
The Lam Dong province in Vietnam is continually advancing its high-tech agriculture sector, with a focus on fruit and vegetable cultivation for both domestic consumption and export markets. The

Fruit and vegetables sector, volumes up by +5% and the large-scale retail distribution (GDO) reaches 81% of the market.
In 2025, there is a recovery phase for fruit and vegetable consumption in Italy. According to the Cso Italy Consumption Report, retail purchases reached 5.45 million tons, representing a 5%

Ortofrutta Experience: open day in San Lidano
As part of the activities aimed at stimulating and boosting the consumption of fresh fruits and vegetables, as well as increasing knowledge about the organized fruit and vegetable sector, Italy

Bananas, the silent boom of fruits and vegetables.
After several years of steady growth in consumption, for a category that plays a leading role in the produce department, we can now speak of a true "banana phenomenon". The increase is observed

Spending better, not spending less: how the Italian consumer is changing
"Tell me what you eat and I will tell you who you are": this aphorism also works when applied to the shopping cart of Italians. Because behind their purchasing preferences - not only for

BelOrta has launched a TV campaign to promote the consumption of fruits and vegetables.
More. Go to the article

Think Fresh 2026: From Fruits and Vegetables to Plant-based Solutions
The 2026 edition of Think Fresh will focus on analyzing the factors that have led to an increase in fruit and vegetable consumption over the past two years. The subtitle "get in the game" explains

Rijk Zwaan is considering the EU regulations on gene editing.
I am not able to provide real-time reactions or opinions as I am a language model AI. However, I can tell you that December's legislative step on gene-edited fruits and vegetables refers