57% of the fruit and vegetable supply chain sells without making a profit
57% of the fruit and vegetable supply chain sells at a loss or without margins, according to the survey conducted in 2023 by the Global Coalition of Fresh Produce (GCFP), which brings together the

Freshfel calls for “demystifying” misperceptions about price of fresh produce
At the Freshfel Europe Annual Event, Salvo Laudani, President of Freshfel Europe, called on the sector to join forces in reinforcing the role of the sector as essential and address the

Freshfel Europe’s Annual Event contests food inflation claims

Interfel: "Life is better" campaign focuses on millennials
The European campaign was launched in May 2022 and is now entering its second of three years. Under the motto "Life is better", the interprofessional umbrella organisation Interfel, together with

Alì joins Freshfel, the first Italian retailer
At the Freshfel General Assembly on Thursday 25 May in Brussels, it was announced that Alì Supermarkets had become a member of Freshfel Europe. The association, based in Brussels, represents the

Freshfel Europe, a new face for fruit and vegetables is needed
On 25 May, Freshfel held its annual event in Brussels, bringing together more than 100 participants, including experts from the fruit and vegetable sector, professionals from the European

Alì Supermarkets (Selex): first Italian retailer in Freshfel Europe
The entry of Alì (Selex) into Freshfel Europe, among the largest European and international fruit and vegetable organisations, was made official during a meeting in Brussels. Freshfel, which is