Eastern and Southern African organisations are pushing Kenya to rescind agreement with EU
Eastern and Southern African trade promotion organisations are pushing Kenya to rescind its recent agreement with the EU. They claim the deal will endanger the integration of East Africa and the

Manzanas Livinda, almost a decade claiming origin and proximity
The premium apple brand Livinda, from the Nufri Group, has been carrying out promotional actions for almost ten years that have focused on identifying the origin, the proximity of the product and

Pachino Igp Awarded in the Senate
Yesterday morning in the Senate the 'Pachino Igp Award' was presented, a recognition instituted by the Consortium for the Protection of the PGI Pachino Tomato and which from this year will be

Regina di Puglia, buyers from Europe and the Middle East expected at event
The number of adhesions to 'Regina di Puglia', the initiative launched by the Municipality of Noicàttaro for the promotion of Apulian table grapes and their territory, scheduled from 23 to 26

Thai fruit a hit in Guangzhou
Festivals run by Thailand’s Department of International Trade Promotion (DITP) in Guangzhou have helped increased Thai fruit sales in 2023. According to a report from The Nation, the DITP said

From journalists to farmers for a day
Semillas Fitó and the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) are collaborating for the 4th consecutive year in the #VitamínateConPimiento

Vignola Igp cherries, communication campaign kicks off
The three-year communication and promotion campaign for PDO and PGI fruit and vegetables continues. "Europe signs the products of its territories", for the entire month of June the activities

Italy: Fruitimprese calls for consumption promotion
Italian fruit and vegetable exports have recovered strongly in the first quarter of 2023: compared to 2022, volumes have increased by 6.5 % and values by 10.7 %. Vegetables and pulses (+20.8%) and

U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector

AMI: Sugar melon sales boosted by high promotional activity
The Spanish supply of sugar melons, i.e. Galia, Cantaloupe and honeydew melons, from early cultivation is high this season. Due to a lack of demand in Germany caused by the weather, quantities

The Vignola Igp cherry season opens
The Vignola Igp Cherry is the protagonist in June of the three-year communication and promotion campaign for PDO and PGI fruit and vegetables Europe signs the products of its territories, which

'Italian products do not fear falling prices'
"As part of our promotional campaign that will see us attend leading fairs in Italy and abroad, we are currently organizing the next edition of Bellavita in London, which will celebrate its 10th

Fruit shows, start of the tour in the large-scale retail trade
'Relaunch fruit and vegetable consumption' by finding 'new communicative stimuli'. Telling the excellence of Italian production in a fun, engaging, exciting, but also credible and useful way, 'to

"Staggered supply means strawberry prices are great for the time of year"
Summer has arrived in Belgium. Temperatures are soaring, and the days are getting sunnier—the perfect time for strawberries. And according to Guy De Meyer of Demargro, it shows because summer

Georgian Agriculture Minister inspects blueberry harvesting process in Zugdidi
The Minister of Environmental Protection and Agriculture of Georgia, Otar Shamugia, has visited local blueberry farmers in the village of Narazeni of Zugdidi. He inspected the blueberry harvesting

SanLucar with "Nemo" promotional campaign
With "Nemo", Disney has created one of the most endearing film characters of all time. When father Marlin and the forgetful Dory search for Nemo together, it becomes touching and exciting at the

European button mushrooms producers formed a group
The GEPC (European mushroom producer group) promotional campaign is starting. With a budget of €5 million - 675,000 of which to be invested in Italy - the aim is to increase consumption in those

Italian and Uzbek companies are cooperating
Agribusiness and fruit and vegetable enterprises are continuously in seek of new opportunities. In light of this, on 6 June 2023, during the 'Italy-Uzbekistan Business Forum,' the president of the

Strategic collaboration between Fresh Del Monte and Zag Heroez Miraculous
Partnership between Fresh Del Monte and Zag Heroez Miraculous to create a fun fresh and packaged product promotion dedicated to millions of consumers and fans across Europe of Miraculous-The

Black Pearl, welcome to the Olympus of brands
Perla Nera has become for Mediaset a case to be used in a commercial key to highlight the potential of advertising and, for the whole fruit and vegetable sector, an example of how branding can be

Colombia Avocado Board publishes new handling guide
The Colombia Avocado Board (CAB), the promotional arm of the Colombian avocado industry in the US, has published its first ever Colombian avocado handling guide. Authored by industry expert John