Melon Mundial, record-breaking Brix campaign
"For more than 15 years, the Mundial melon has been on the national and international market as the first European product, healthy from a phytosanitary point of view and guaranteed by the

Black Pearl, a Watermelon of Champions
Perla Nerahas launched its 2023 marketing campaign, which will continue until the end of September. Important marketing and promotion activities will be carried out, touching on the main sporting

Melon crisis: oversupply or lack of demand?
In May, assortments and spaces dedicated to summer fruit - and among these the earliest category is melon - begin to grow on supermarket counters, but every year supply and demand clash. In the

Ursula von der Leyen visits flooded areas
"Thank you to the president who wanted to come to Emilia to see the situation that the region and the entire nation is facing". Prime Minister Giorgia Meloni said this in Bologna, after flying

Black Pearl made in Italy, commercial campaign starts
Perla Nera, the dark-skinned midi watermelon with few seeds, particularly sweet and crunchy, produced exclusively by O.P. Francescon, Peviani S.p.A. and O.P. La Mongolfiera, has just started its

'At 10 cents melons stay in the field'
In the Agrigento area, the drama continues for melons, which are the cornerstone product of the horticulture of entire municipalities, such as Licata and Palma di Montechiaro. Last week we

Sicilian Cantaloupe melons 0.10 to 0.20 cents per kg
"The Sicilian season of the Cantaloupe melon seems to be turning into an absolute disaster for the growers. They are being offered barely 0.20 cents per kilo for their product," said Alessandro

"There will be a greater watermelon supply than last year, but lower than we expected"
The rains and lack of sunlight persist throughout the Spanish Levante, casting some doubts as to their possible impact on the supply of upcoming crops, such as watermelon, in the Region of Murcia.

Pair of Hokkaido melons fetch $25,000 at Japanese auction
A pair of premium melons in Japan's northern main island of Hokkaido fetched 3.5 million yen ($25,000) at the year's first auction. This is the event's second highest bid on record. The bid for

Summer fruits, the Italiafruit analysis
The heat is starting to make itself felt and summer fruit is pawing the market in Bologna. The supply of melons, however, is still surplus to demand. Apricots are also already present in

Moroccan watermelon will be in big volumes this season
More volumes of Moroccan watermelons this season? less? statements contradict each other and uncertainty still reigns after the first harvests. However, according to several professional sources,