Gautier Semences launches its new brand identity
Gautier Semences, a leading player in the vegetable seeds market, announced the change of its brand identity during the Fruit Logistica Fair. This evolution reflects the company's commitment to

FrescoBreak and ParmaFood, what's new at Fruit Logistica 2023
ParmaFood Group presented itself at Fruit Logistica with a range of novelties. "We are presenting a wide range of products that we launched at Marca in January," says Alessandra Mora, FrescoBreak

Bambini (Dole): 'Sports sponsorship increases brand recognition'
At Fruit Logistica Cristina Bambini, Dole's marketing manager, explains the brand strategy for 2023. "2022 was a busy year: in June last year we carried out a survey conducted by Ipsos on a sample

BayWa presents the first apple variety specifically bred for heat tolerance
After twenty years of breeding and development work within the Hot Climate Partnership, the world's first apple variety specifically bred for heat tolerance was presented at FRUIT LOGISTICA in

Agri-tech innovator unveils new iteration of crop insights tool
HarvestEye is set to launch the newest version of its machine-learning-driven root crops insights tool at Fruit Logistica, the world's largest fresh produce trade fair. Fitting to harvesting and

Not only aggregation but also logistics to grow Italian fruit and vegetables
'Alone we go fast, but together we go far,' so concluded his speech during a debate at the Italian Fruit Village by the Honourable Mirco Carloni, chairman of the Chamber's agriculture committee in

Natureflex is a hot pick for Barsch at Fruit Logistica
German flowpack machine manufacturer Barsch will be showcasing NatureFlex™, the flagship packaging solution from Futamura Ltd, among other solutions at the world’s largest show for fresh