Timing key to sustainability success, says Vanoirbeek
Luc Vanoirbeek, the general secretary of the Association of Belgian Horticultural Cooperatives (VBT), shares his thoughts on the state of the industry in Belgium. With rising costs, low prices,

Poli Group and Vip promote the Val Venosta Pinova apple
In selected Poli Group shops, operating under the Poli and Orvea brands in the Nielsen 2 area, initiatives have been launched to promote Pinova della Val Venosta, the apple from integrated and

VIP apple farmers present the Bio-Kanzi® in tegut...-stores
Apple growers from Val Venosta travel to Germany to present their organic Kanzi® to end consumers in tegut...supermarkets: This was the latest sales promotion campaign organised and carried out

Very light supplies of pineapples during Easter week
Pineapples are seeing strong demand this week leading up to Easter. “It’s quite a big pineapple holiday with many retailers doing promotions,” says Bobby Van Ligten with Pura Vida Farms in

Santa Catarina/Brazil: Low stocks and late harvest paved the way for European apples
The state of Santa Catarina is the South American country's most important apple producer, accounting for 54.1% of total Brazilian apple production. In the 2021/22 season, the apple harvest was

Yello®, the yellow apple for true connoisseurs
yello® is an apple for true connoisseurs, which from the foothills of the Hida Mountains, also known as the "Japanese Alps", has reached the valleys of South Tyrol - South Tyrol thanks to the

European apple stocks in March were 11% lower than in 2022
WAPA, the World Apple and Pear Association, released the apple and pear stock figures for 1 March 2023. The figures show that in Europe apple stocks decreased by 11% compared to 2022 to reach 2

Which apple keeps the doctor away?
An apple a day keeps the doctor away... but which apple? Whereas until a few years ago the possible options were limited to no more than five varieties, the choice is now much wider, thanks to the

"There has been huge growth in imports of South African apples over the last two years, 200,000 boxes to 1.5 million"
India is one of the biggest apple importers in the world, the population has a high percentage of vegetarians and those who are not vegetarian enjoy a diet with lots of fresh fruit. The country

Lleida's pear and apple stocks in February were 28% and 43% lower than in the same month last year
The director of Afrucat, Manel Simon, said it would be a short campaign and there would be a lack of apples and pears due to the impact of weather on this year's harvest. This year's apple and

Leni's Doypack, the packaging for the home away from home
Successful is Leni's Doypack, the practical packaging designed for the children's target group, which contains only apples from Trentino-Alto Adige, with no added sugar. A convenience and health

Pink Lady, the Adopt-a-Tree initiative is back
Last year, almost 7,000 Pink Lady® apple trees were adopted in 6 European countries, a great success announced from the very beginning. The operation, which enables consumers to have an apple

Bees, why is Greenpeace shooting at farmers?
Everybody, the survival of apples, tomatoes and strawberries is at risk. It may sound like a delayed April Fool's joke, but that is what Greenpeacen advocates in its campaign to save the bees,

“After our victory in the war, we will have a horticultural boom”
As the infrastructure in Ukraine is restored, the ability to export apples has also returned, says Volodymyr Gurzhiy of Ukrainian apple exporter USPA Fruit: “Since the new year, and especially

Organic apples: Italy and France work together to face the “delicate economic situation"
“The organic apple sector in Europe is faced with a particularly delicate economic situation, which has led the Italian and French economic organizations to reflect together on the future. With

Also kiwis and apples in the new 'Yes Essentials' line
At a time when inflation for the shopping trolley has exceeded 12%, contributing to a substantial reduction in the purchasing power of Italian families, NaturaSì is launching a new line: these