“We have made merchandising our speciality”
In the middle of their store in Neuville-les-Dieppe (Normandy), a 4-masted ship sails on an ocean of melons and tomatoes. The Pomona Terreazur Group organized this theatrical display in the run-up

Md triumphs at PLMA Amsterdam with tomato puree
The 'Buona Spesa' conquers Amsterdam: MD-branded products won no fewer than six awards at PLMA, the Trade Show organised annually by the Private Label Manufacturers Association, the only industry

Fresh Del Monte, new partnership with the animated series Miraculous
Fresh Del Monte, Inc., one of the world's leading vertical producers, distributors and marketers of high quality fresh fruit and vegetables, is teaming up with the globally successful brand

AMI: High promotional activity for sweet peppers
The amount of available sweet peppers in the trade is steadily increasing, and this increase is also reflected in a high number of promotions. Especially the promotion of pointed peppers is

AMI: высокая рекламная активность для сладкого перца
Количество доступного сладкого перца в торговле неуклонно растет, и это увеличение также отражается в

AMI: Wysoka aktywność promocyjna dla słodkiej papryki
Ilość dostępnej słodkiej papryki w handlu stale rośnie, a wzrost ten znajduje również odzwierciedlenie w dużej liczbie promocji. Szczególnie znacząco rośnie promocja papryki

Agriculture and Fepex renew agreement to promote f&h, flowers and plants
The agreement, published today in the Official State Gazette, aims to promote the production and quality of Spanish fruit, vegetables, flowers and live plants in international markets, through

Market analysis: Belgians save on fresh food
A strikingly large number of Belgians are cutting back on fresh food purchases. Since the rise in inflation, a quarter of Belgians say they are putting less fresh fruit and vegetables in their

The CAECV nominated for its promotion and consumer campaigns.
The aim of these awards, in the category of best marketing campaign for the promotion of organic products, is to recognise and reward the importance of both companies dedicated to the retail

Fresh-cut produce summer promotions brought to European shoppers
Fresh Del Monte, Inc., a vertically integrated producers, distributors, and marketers of high-quality fresh-cut fruits and vegetables, is collaborating with worldwide hit brand Miraculous™ for a

FreshPlaza Global Focus on Cooling/ Logistics
In June FreshPlaza will be focussing on the cooling and logistics sectors. Are you involved in either of these sectors? If so we would love to hear from you. You can send us some information or we

Chile expects lower production of kiwifruit, but larger size profile
With more than 8,000 tons shipped to North America through Week 20, the Chilean kiwifruit season is underway. Retail promotions will kick off in mid-June and continue through August. While the

Bodensee-Stiftung: Wild bee population in orchards at Lake Constance stabilises at a high level
The commitment of fruit growers in the Lake Constance region to the promotion of insects, birds and other wildlife species is showing lasting success, as the Lake Constance Foundation announced.

Tight yellow onion supply may leave promotional door open for Vidalia onions
Vidalia onions are starting the transition from shipping fresh onions to moving into storage onions. “We finished harvesting last week and it’s about a week transition because you’re still

Ecovalia takes its commitment to the promotion of Euroleaf to Organic Food Iberia
Ecovalia, the Spanish professional association for organic production, will once again be present at Organic Food Iberia, the leading international trade fair in Spain and Portugal for

Clementine di Calabria Igp: 'The fruit sells itself' vocidellortofrutta
The Clementine di Calabria Igp, with 13 thousand tonnes marketed, is the largest citrus chain in Calabria, as well as being the most important in Italy. To date, it represents about 5% of the

Black Pearl, a Watermelon of Champions
Perla Nerahas launched its 2023 marketing campaign, which will continue until the end of September. Important marketing and promotion activities will be carried out, touching on the main sporting

Dani del Toro with the Andalusian new potato
As usual, Asociafruit, with the support of the Ministry of Agriculture, Livestock, Fisheries and Sustainable Development of the Regional Government of Andalusia, has launched a series of

Pink Lady rolls out prize promotions
Leading apple brand Pink Lady is rolling out a new promotion offering shoppers the chance to win monthly prizes, hitting shelves in Morrisons stores across the UK. The giveaway, appearing

Cooperativas Agro-alimentarias and Globalcaja join forces to boost the sector
Cooperativas Agro-alimentarias Castilla-La Mancha and Globalcaja have re-signed their collaboration agreement with the aim of continuing to strengthen ties between the two organisations and to

"2023 avocado season off to a good start"
"Avocado sales got off to a great start this year. Many supermarket chains took advantage of the 'healthy intentions' momentum to highlight avocados, known as a 'superfood.' Many promotions were,

Titan Farms expands team through additions and promotions
Titan Farms, grower, packer, and shipper of fresh peaches and vegetables is pleased to welcome James Sparks as its new Chief Financial Officer. Additionally, the company announces the recent

Import Promotion Desk: Wirtualny matchmaking - Nowi partnerzy dla świeżych owoców i warzyw

Broccoli consumption in Spain in 2023 already exceeds 2 kg per capita
Más Brócoli, the association for the promotion of broccoli consumption, held its XIV Assembly on Friday, May 19. The event was attended by partners and customers and involved the participation