New campaign highlights Melones El Abuelo’s heritage
Spain’s Melones El Abuelo has launched a a new marketing campaign to promote its Piel de Sapo melons. Under the ‘Inicios’ (Beginnings) tagline, it seeks to highlight the company’s core

Melones el Abuelo the original flavour and essence of the melon
Melones el Abuelo launches its promotional campaign for piel de sapo melons under the claim "Inicios" (Beginnings). An exaltation of the melon's flavour, as well as a reflection on the

Farmers in southern Turkey set to receive 11.5 million seedlings
Farmers have been handed 11.5 million seedlings in the quake-hit Şahinbey district of Gaziantep province in southern Turkey. This is part of a project to promote sustainability in agriculture.

Watermelons, irrigation unknown
It is the quintessential thirst-quenching fruit, the consumption of which is favoured by the high summer temperatures. We are talking about watermelon. Its consumption is changing over the years,

'"Great prices for overseas melons"
Even though the warm weather has not yet fully taken hold in Northwestern Europe, the melon market is remarkably good. "In fact, for overseas melons, it's the best year in a very long time. These

A solution to improve Melon's port harvest profitability
“Spain produces much more than Piel de Sapo melons. There are large melon exporting companies in Almeria, Campo de Cartagena, and other areas of Murcia that also market Yellow, Galia,

"Overseas melons are significantly more expensive than usual in relation to previous years"
The citrus season is slowly but surely drawing to a close and is now giving way to the summer fruits - even if the sun's rays are still holding back a little. Nevertheless, the season for Spanish

'Mini Sicilian watermelons, an exciting start'
"The first consignments of mini-angurie from Sicily have sold like hot cakes despite the fact that the temperatures in Milan are not particularly mild. This is how Umberto Musso, co-owner of

Unsightly' fruit, better to sell or discard?
Dear Dr Pattuelli,With reference to your article (Click here to read the article) that appeared on 11 April in IFN, while I partly agree with your remarks, I believe it is also true that

IT gong for Melon&Co
Spalding-based supplier Melon&Co has won the award for Best Corporate Adopter at the inaugural ICC C4DTI Digital Trade Awards. The award recognises excellence in standards and framework adoption,