Florette unveils £1m summer marketing plan
Florette, the £40m salad brand, has announced a £1m marketing campaign that will reach 8.6m shoppers this summer. Spearheaded by sponsorship of Food Network, the UK’s only dedicated food TV

ALDI closes first four-month period with 10 new shops in Spain
ALDI closes the first four months of the year with 10 new shops in Spain, boosting its expansion plans in the country. This Wednesday, the supermarket chain opened a new shop in the Valencian town

Fruit and vegetables go on a cruise
MSC Cruiseshas installed three greenhouses for growing vegetables hydroponically on its new ship, the World Europa. "Travel the world through your palate," is what is stated on the shipping

Macfrut foreign exhibitors account for 38% of total number
Macfrut is less than a week away, and that is more than enough time to find out what the expectations are for the event, which will have a very special preview. On 2 May, the President of the

Anecoop will recover cultivation areas in its new watermelon season
With the first watermelons produced in Almeria, Anecoop is kicking off the commercial and promotional campaign for one of its star products, the seedless watermelon, a campaign that aims to win

Saudi Arabia finds over 12 million amphetamine pills among pomegranates
On Tuesday, Saudi Arabia’s General Directorate of Narcotics Control (GDNC) announced it had foiled an attempt to smuggle over 12 million amphetamine pills. The GDNC thwarted an attempt to

Paraguay celebrates first-ever persimmon shipment to Europe
Paraguay has exported its first-ever consignment of fresh persimmon to the European market. The shipment was made by Frutas del Paraguay, which said it plans to export 250 tonnes of the fruit to

IFG’s low-chill programme ramps up
International Fruit Genetics (IFG) is helping retailers meet growing demand for high quality early-season cherries. In February, the breeding company added more varietals to its low-chill cherry

Macfrut 2023 focuses on the challenges of the fruit and vegetable sector
The challenges facing the fruit and vegetable sector and some of the main issues affecting it are the focus of the round tables scheduled for Macfrut 2023, which will be held at the Rimini Expo

Almaverde Bio, the new Fruttagel beverage line arrives
Five new products are arriving in Almaverde Bio's spring catalogue: five new organic drinks with no added sugar and a high fruit and vegetable content (70%). The new range produced by Fruttagel

Viveros Hernandorena, pioneers in biological control in the nursery.
One of the pillars of Viveros Hernandorena's Varietal Reliability seal is Integrated Pest and Disease Control, and within this, its main strategy against pests is the use of auxiliary fauna. A