Sun World launches Ruby Rush grape brand
International table grape breeder Sun World has announced the launch of its new Ruby Rush brand of red seedless grapes. “Sun World licensed growers are harvesting Ruby Rush branded grapes this

Chiquita keeps its London bus campaign on the road
Fruit marketer Chiquita says a total of seven branded double-decker buses will bring brightness and cleaner air to parts of London this summer. The recurring outdoor advertising has become an

Nielsen: breakfast market is worth 8 billion, fruit accounts for only 8%
Breakfast? 70% of Italians eat it all the time. When they do happen to skip it, it is due to lack of appetite (42%), time (39%) or habit (28%), especially the very young (aged between 11 and 19)

AVA-ASAJA denounces that 70% of Picassent's fields are affected by the massive proliferation of wild fauna.
Against the impotence of the farmers of Picassent, the delegation of the Valencian Association of Farmers (AVA-ASAJA) in the town has promoted an initiative to collect and process complaints from

Piñata Farms reaps benefit of tracking technology
Four years after major fruit producer Piñata Farms introduced Australian-designed technology to track the temperature and location of premium berries and mangoes along the supply chain, it has

Lollobrigida: 'Timmermans wants unreasonable deadlines'
"The deadlines requested by the European Commissioner for Climate and the European Green Deal,Frans Timmermans,on the reduction of plant protection products are unreasonable". This is how the