Import Promotion Desk: Virtual matchmaking - New partners for fresh fruit & vegetables

"Broccoli, a strategic reference on Spanish shelves".
The XIV Assembly of Más Brócoli, the association for the promotion of broccoli consumption, was held this morning, a professional day attended by members and clients, as well as experts and

Florette launches ‘taste of adventure’ tie-up
Leading salad brand Florette and UK outdoor activities company Go Ape have joined forces to give shoppers a ‘taste of adventure’ while on a budget this summer. The partnership will offer

A Wonderful campaign for the Giro d'Italia
The intense promotional-communication and marketing plan that Wonderful® has activated as the 'Official Pistachio of the Giro d'Italia 2023' has been in full swing for days now. The world's

First edition of 'Organic Week' kicks off
The first edition of Organic Week, a national organic promotion initiative that AssoBio, in concert with FederBio, ISMEA and FIPE (Italian Federation of Public Establishments), has organised for

AMI: Nectarines and peaches advertised later than last year
The season of peaches and nectarines from the Mediterranean region is starting. Low rainfall and high temperatures are affecting production and calibre sizes in the Spanish growing regions.

Demand for Canada’s apples growing in Asian markets
Scotian Gold, the Canadian cooperative sees an increasing demand for their apples in the South East Asian markets. “We’ve developed the Scotian Gold brand identity in the Asian market through

EC evaluates 119 agri-food promotion programmes
The European Commission is evaluating the 119 proposals for agri-food promotion programmes submitted by 20 April by entities and organisations in the Member States, which aim to boost the

Eté Smarty, the new Moderna 2020 sign is born
Moderna 2020 is pleased to announce the launch ofEté Smarty! Eté Smarty is the new Eté brand aimed at small and proximity shops, designed for fast, functional, intelligent shopping...

GEPC Promo starts campaign to promote mushrooms in Ireland
In order to promote European mushrooms throughout Europe, GEPC Promo (European Association of mushroom producers) has presented a new campaign co-financed by the EU with the slogan: ‘European

AMI: German tomato season gets underway
Recently, tomato production has picked up speed due to the sunnier weather and longer day length in Central Europe. Promotional campaigns are increasingly drawing attention to the German supply.

New Marlene® apple promotion: The Aroma Wheel
A tool that highlights the variety of aromas and flavours of Marlene® apples together with five international chefs who embody the values of their origin, sustainability and quality. It is the

Ribera Dop oranges receive praise from Lollobrigida
On the occasion of Macfrut2023, Arancia di Ribera D.O.P. Parlapiano Sicilia met the Minister of Agriculture Lollobrigida, whose priority is the promotion of D.O.P. and I.G.P. products and the

How Europe is promoting potatoes to millennials
Under the logo 'Potatoes, they will surprise you; Europe's favourite since 1536', the new promotional campaign will run until the end of 2025. Europe is concerned about the decline in potato

AMI: High retail promotional activity for courgettes
From the Spanish and Moroccan growing regions, courgettes have been pushing onto the German market for weeks. The growing conditions in the exporting countries are good, the weather with summer

The National Mango Board actively participates in the 3rd Digital Mango Forum
According to Dr. Manuel Michel, Executive Director of the National Mango Board, "we are once again participating in this third edition of this digital forum, addressing and explaining the

Korean partnership powers Australian smart farm
Australia’s Griffith University has partnered with the Korean Technology Promotion Agency (KOAT) and Earthfix on a new high-tech smart farm located in Luscombe, Queensland. According to a report

SAAGA encourages South Africans to add an avo (or two) to any meal
Due to the expected increase in avocado volumes (now estimated at 20 million 4 kg cartons for exports) and an early start to the 2023 season, the South African Avocado Growers' Association (SAAGA)

Greenyard and partners to promote healthy plant based diets
Greenyard, a global fruit and vegetable supplier, signed a five-year partnership with We’re Smart, the culinary reference for fruit and vegetables to promote sustainable healthy eating by using

Health and sustainability drive Greenyard partnerships
Greenyard has signed a five-year partnership with fruit and vegetable culinary reference We’re Smart, as both companies look to accelerate the active promotion of sustainable and healthy eating

Big space for nuts at Macfrut
With the payoff 'Dentro c'è l'Italia' ('Inside is Italy') and a creativity that exalts the close binomial product-territory of origin, the promotional campaign on nuts, financed by the Ministry