Spring melon deal underway in Mexico
The spring season is here and for Divine Flavor, the grower-shipper is in full swing with its melon program for the next 50 days. With offerings of watermelon (regular seedless and mini seedless),

CMI revs up American Dream programme
CMI Orchards has presented its newest American Dream CatStats – the latest edition of its patriotic retail promotion programme – as it gears up for the “high-velocity sales” that come with

In&Out sees new challenges for EU fruit and veg sector at Macfrut 2023

Sole365 выиграла награду за лучший отдел фруктов и овощей
Sole365 возвращается, чтобы стать звездой престижной премии Cx Store Award, ежегодной премии, присуждаемой брендам с

Sole365 zdobywa nagrodę dla najlepszego działu warzyw i owoców
Sole365 powraca do grona gwiazd prestiżowego Cx Store Award, corocznej nagrody przyznawanej markom o najbardziej zadowolonych klientachorganizowanej przez magazyn marketingu

Re-Marketing, how to build value for fruit and vegetables
Redeveloping value, starting with quality and not quantity and promotions. This is the path indicated to the supply chain yesterday during the eighth edition ofThink Fresh,in the setting of the

Sole365 wins best fruit and vegetable department award
Sole365returns to star in the prestigious Cx Store Award, the annual prize given to the brands with the most satisfied customersorganised by the marketing and communication magazine Promotion. The

Nuts, spotlight at Macfrut
The spotlight will be on nuts and fruit and vegetable geographical indications at this edition of Macfrut: hazelnuts, walnuts, chestnuts, almonds, pistachios, locust beans, as well as some of the

The first Shandong Liaocheng Green Vegetable Expo has started
On the morning of April 26, the first Shandong Liaocheng (Shenxian County) Green Vegetable Expo was opened grandly. With a theme of "Green, Technology, Health and Sharing", the expo has

FreshPlaza Global Focus on melons and kiwifruit
In May FreshPlaza will be focussing on kiwifruit and melons, are you a grower, importer or exporter of kiwifruit or melons? We would love to hear from you. You can send us some information or we

“The goal is to return to the 15% average export quota we had two years ago and surpass the volume we had in 2021”
As producers in Almeria start harvesting the first watermelons of this season, Anecoop has started the commercial and promotional campaign for one of its star products, the seedless watermelon, a

Valencia: Anecoop expects 150,000 tonnes of watermelons
With the first watermelons produced in Almeria, Anecoop launches the marketing and promotion campaign for one of its star products, seedless watermelons. After last year's weather-related drop in

In&Out, the balance sheet and new challenges at Macfrut

One year since the founding of the Consortium for the Protection of Leonforte's PGI Peach
In the first 12 months of its existence, the Consortium for the Protection of Leonforte's PGI Peach, which represents about 92% of the cultivation of this fruit with Protected Geographical

South Texas Onion Committee focusing on brand strategy
Thanks to a USDA-AMs Specialty Crop Block Grant administered by the Texas Department of Ag, the Texas International Produce Association (TIPA) has launched an ambitious promotional campaign for

Anecoop will recover cultivation areas in its new watermelon season
With the first watermelons produced in Almeria, Anecoop is kicking off the commercial and promotional campaign for one of its star products, the seedless watermelon, a campaign that aims to win

Anecoop looks ahead to positive Bouquet seedless watermelon campaign
Anecoop has fired the starting gun on its 2023 seedless watermelon campaign with the harvesting of the first volumes in Almería in late April. As one of the group’s most iconic products, the

"It is expected that in July this year, the snack tomato market will experience explosive growth"
"After several years of small-scale planting, snack tomatoes began to develop on a large scale in 2019. By this year, its planting area in China had exceeded 1,333 hectares." Ganan Agricultural

Expectations are sky high for Cosmic Crisp
The first ever national television campaign in Europe for Cosmic Crisp apples has taken place in Italy, a move that heralds the start of a new commercial chapter for the promising variety. The

AMI: Promotions with kohlrabi increase significantly
With the rising temperatures, the supply of kohlrabi from southern Europe is now increasing again. While there was little promotion of kohlrabi around Easter, 16 promotions are taking place in

Darlene Avila and Stephanie Soto join CTGC
Darlene Avila and Stephanie Soto have joined the California Table Grape Commission’s marketing team. Avila has been appointed digital marketing manager. She will focus on developing and

Hortyespaña and the EU invest 2 million euros in the promotion 'Es de Invernadero'.
Translator The Spanish Interprofessional Organisation for Fruit and Vegetables (HORTIESPAÑA) is about to launch the European campaign 'It's Greenhouse. Sustainable Fruit and Vegetables from

Raspberries in the focus of promotional programmes
The ripening conditions have now more than improved in the Mediterranean region compared to the cool March. For this reason, the former demand market has turned into a bidding market. Food

"All the retail promotions means chicory sales are running like crazy"
Dutch chicory demand is currently unusually high. "All supermarkets are having promotions simultaneously, so sales are running like crazy," says Dennis Blankendaal of Frysk Witlof. "The local and

Melones el Abuelo the original flavour and essence of the melon
Melones el Abuelo launches its promotional campaign for piel de sapo melons under the claim "Inicios" (Beginnings). An exaltation of the melon's flavour, as well as a reflection on the