Sponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe is back with its Adopt A Tree campaign in Europe after the success of last year, which saw nearly 7,000 trees sponsored, according to the association. The campaign, which started

“A long way to go” on consumption in Europe
Freshfel Europe has today (3 April) released the latest edition of its Consumption Monitor, having first outlined some of the early conclusions from its findings in January. This year’s edition

Chiquita unveils It’s Chiquita O’Clock campaign
Chiquita has launched a spring-summer campaign called It’s Chiquita o’clock, which celebrates any time being a good time to consume bananas. A limited-edition series of the company’s iconic

Report highlights “endemic” abuse of migrant workers in Spain
A new report from Ethical Consumer is calling on UK supermarkets to take immediate steps to protect the rights of migrant agricultural workers in Spain after uncovering evidence of widescale abuse

Ilip adapts and innovates
What is the overall state of the packaging business for fresh produce in Europe right now? Roberto Zanichelli: One major trend is the growing demand for sustainable and eco-friendly packaging