The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

Finding tech solutions to labour problem
Training fruit pickers using virtual reality equipment, employing robots to move fruit containers and wearing exoskeletons to support physical labour are all possibilities being considered by

Melon season suffers from inclement weather
This year, Spanish melon and watermelon growers have been surprised by a drastic change in the season in just three weeks. Once again, the weather has played a key role in the production which,

Dyson Farming invests £11m in strawberry glasshouse extension
Dyson Farming has partnered with glasshouse engineering specialist CambridgeHOK to build the second phase of its strawberry glasshouse in Lincolnshire. Having overseen the project to construct the

Strawberries in July, in Romagna they are produced with the offside
The project of Romagna's strawberries grown off the land continues (click here to read more) and the fruit will continue to be harvested during the month of July. We spoke about this with

Segmentation in tomatoes, red alert
It is now well established how fundamental segmentation is to creating value in product categories, but in fruit and vegetables it is by no means easy to transfer segmentation criteria to the end

Portugese fruit and vegetable company with Dutch roots opens office in the Netherlands
This month, Eporifrutas gained a Dutch purchasing and sales office. The Portuguese company, owned by Dutch brothers Maikel, Bjorn, and Gerardus Brands, has cultivation, import/export, and

Be Fruity! The premium fruit summer tour begins
The Be Fruity! summer tour, devised and organised by Sgmarketing, is starting. From 14 to 30 July, eight stops in seven seaside resorts, three regions involved: the protagonists are seven premium

African tropical fresh produce sales doing well in key world markets
Tropical and exotic fruit and vegetable exports not only comes from South America, but one company that specialises in sourcing from African producers is Africa Haven. They distribute the African

VIDEO: Shropshire calls for more continuity in seasonal worker scheme
The former group CEO and current chairman of G’s Fresh, John Shropshire, has called for more continuity in the seasonal worker scheme to give fresh produce businesses the confidence they need to

"July and August will be good for Spanish stone fruit and pears, with the Italian production declining"
After the good sales and prices achieved by Spanish stone fruit in May and June, the situation in July and August is also expected to be positive, with a full stone fruit harvest and a lack of