Melinda conquers children with the Piccoline
To win the taste of the very young while promoting healthy eating habits at a crucial stage of growth. This is the aim of the promotional campaign for Melinda Piccoline, the small-sized apples

Fewer organic carrots sold, bananas remain top seller in organic segment
In February, 827 t of organic carrots were sold in the Swiss retail trade. After exceeding 900 t in each of the last three years, February sales thus fell to a level similar to February 2018 (830

Saudi authorities find more than 3.6 mln amphetamine pills in potato shipment
More than 3.6 million amphetamine tablets have been confiscated by Saudi authorities in the Riyadh region. Maj. Mohammed Al-Nujaibi, spokesman for the General Directorate for Narcotics Control,

WAC promotes Lindsey Huber
The Washington Apple Commission (WAC) has promoted Lindsey Huber to the position of international marketing manager. Huber is now responsible for overseeing promotional marketing activities in

JD.com bolsters Zespri kiwifruit imports, aims to sell over 2 million trays in 2023
JD Fresh, the fresh food division of JD.com, recently welcomed the season’s first sea shipment of Zespri kiwifruits from New Zealand to China, commencing JD’s kiwi promotional season on April

Chile with new export record for cherries
Compared to the previous year, 415,315 t were exported. This is an increase of 17 %. The most important target markets include China, the USA and South Korea. The targets for promotional

Mercadona lowers the price of 500 products
Dia has also launched weekly promotions on more than 100 products and discounts of up to 30%; and Eroski has already implemented a similar measure. Mercadona has announced its decision to adjust

Thai fruit goes on show
Internal Trade Department under Thailand’s Commerce Ministry has teamed up with retailers to boost fruit sales and support the country’s growers. Wattanasak Sur-iam, director-general of the

Online citrus sales as an opportunity to reduce the producer-buyer gap
"We are in the final phase of a complex citrus campaign. In terms of online sales, it has nevertheless rewarded our efforts in the fields. Although our communication and promotion on online

"The factors that favored imports are now lacking"
"One aspect we are currently experiencing on the market is the promotion of domestic produce rather than the imported one due to the increase in costs in all producer countries worldwide. We are

VIP apple farmers present the Bio-Kanzi® in tegut...-stores
Apple growers from Val Venosta travel to Germany to present their organic Kanzi® to end consumers in tegut...supermarkets: This was the latest sales promotion campaign organised and carried out

Very light supplies of pineapples during Easter week
Pineapples are seeing strong demand this week leading up to Easter. “It’s quite a big pineapple holiday with many retailers doing promotions,” says Bobby Van Ligten with Pura Vida Farms in

Less than half of Italians buy fruit and vegetables with lists and leaflets
It is now clear to us, numbers in hand, why - even in dark times such as these - the shops with the best-performing fruit and vegetable departments are not those with the most promotions, the most

“Potatoes, prepare to be surprised” promoting potatoes’ versatility among millennials
Following the success of the promotion campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536” that was launched in 2020 and finished at the end of last year, Bord

Albert Pérez new President of National Mango
The officers will lead the board in accordance with the Commodity Promotion, Research and Information Act of 1996 and the Mango Order, the National Mango Board said in a press release.

Deadline for presentation of agri-food promotion programs with Community co-financing: April 20
April 20 is the deadline for organizations from the 27 EU Member States to present food promotion programs they want to develop on the EU market and in third countries. The European Commission,

Lemons protagonists of Ortofrutta Italia promotion
Italian lemons are the seasonal product to which the Italian Interprofessional Fruit and Vegetable Organisation - Ortofrutta Italia is dedicating its institutional promotion and communication

SanLucar teams up with Kitchen Stories in Germany
SanLucar has revealed that it is joining forces with the Kitchen Stories cooking platform for the fourth time to launch a new promotion in German supermarkets under the slogan “Our recipe for

Brazilian grapes close in on Chinese market
The Chinese market could open up for Brazilian table grapes by the end of the year according to the president of Abrafrutas, Guilherme Coelho. Coelho visited Beijing last week with agriculture

Ruggiero, the potato mascot lands in Sicily
On 1 April, it will have happened to many Arena Group customers to go shopping and come across, in the aisles of the Superstore Decò Gourmet Experience in Balatelle di Catania, the smiling and

FreshPlaza Global Focus on Organics
In April FreshPlaza will be focussing on organics. Are you involved in the organic sector? We would love to hear from you. You can send us some information or we can call you for an interview,

ZimTrade: New EU requirements will affect citrus exports
Trade promotional body ZimTrade has stated that Zimbabwe’s citrus exports to the EU are likely to be affected by new pre-cooling requirements put in place by the bloc and also present

AMI: Advertising intensity for cucumbers on the rise again
Salad cucumbers from Germany and the Central European region are now flooding into the trade. But harvest volumes developed sluggishly in 2023. Limited supply volumes, high prices and the cool

India resumes pomegranate aril exports to US
India has resumed pomegranate aril exports to the US after a gap of almost four years. The US suspended access for Indian pomegranate arils in October 2018, but India regained entry in November