Retail focus for California grape promotions
Retail promotions will feature prominently in the California Table Grape Commission’s 2023 export marketing campaign. The campaign will focus on 16 target markets. These markets represented

Indian mangoes embrace Central Asia
Challenging growing conditions has led Indian mango exporters to prioritise opportunities in Central Asia this season, making the most of shorter transit times. According to a report from the

Bananas: Lidl Germany takes a stand on Latin American criticism
We had reported in our newsmail of 29 March that the interest group of Latin American banana producers had criticised a price promotion by Lidl Germany for Rainforest Alliance-certified bananas.

Good response to South African grape campaign in China
South African table grape industry body SATI has announced the successful start of its 2023 promotional campaign in China, launched at Guangzhou’s Jiangnonghui wholesale fruit market. “Joining

Lidl bananas at 0.95 euro cents kg not sustainable says LATAM banana producers
Latin American banana producing countries are unhappy at the latest -35% price reduction in a recent promotion by German retailer Lidl. The week of March 13, the German retail supermarket Lidl,

LatAm Taskforce hits back at Lidl banana promotion
The Latin American Banana Sustainability Taskforce, a consortium of banana producers and exporters of Latin America, has criticised German discount group Lidl for selling a kilo of Rainforest

A memorandum of understanding between three companies for agrivoltaic systems
This agreement, destined to have a significant impact on Italian agrivoltaics 4.0, was presented in Rimin at "Key Energy", the innovative international salon dedicated to energy transition towards

The Latin American Task Force against Lidl promotion
The Latin American Task Force recognises and respects the right and freedom of all actors in the value chain to decide their prices and advertise temporary promotions in line with their business

Rockit partners with charity for Ramadan
Miniature apple brand Rockit has partnered with Emirates Red Crescent during Ramadan as part of a charitable promotion for its Ramadan-inspired Rockit giftbox sold The partnership will see Rockit

South African stonefruit campaign is in full swing
Extensive promotional activity has put South African stonefruit ”at the front of consumer and retailer minds” in recent months, as the marketing campaign looks to highlight both the quality of

South African stonefruit campaign is in full swing
Extensive promotional activity has put South African stonefruit ”at the front of consumer and retailer minds” in recent months, as the marketing campaign looks to highlight both the quality of

Retail campaign in UK highlights the best of South African stone fruit
Extensive promotional activity has put South African stone fruit at the front of consumer and retailer minds and highlighted both the quality of product and consistency of supply. Suppliers of

The Pachino PGI consortium is McDonald's Italian official supplier
"On the basis of the mandate that our consortium members have entrusted to us, we have continued to seek new commercial outlets for our branded tomatoes," said Sebastiano Fortunato, president of

Chilean apples on the way to the US
In a year when the U.S. apple crop volume is down nearly 10 percent versus the prior year, retailers can look forward to a fresh crop arriving from the southern hemisphere keeping consumers

AMI: White cabbage as a promotional alternative
With the current overall tight supply situation in the vegetable assortment, German white cabbage is moving more to the forefront of the promotional activity. For weeks, the advertising intensity

Ecovalia and Agrobio will develop a joint campaign to promote organic products.
Ecovalia, the Spanish professional association of organic production, and Agrobio, Associação Portuguesa de Agricultura Biológica, are finalising the launch of a campaign to promote organic

Florette and Higgidy team up for cross promotion
Florette has partnered with veg-led food brand Higgidy to inspire healthy eating and help shoppers’ budgets go further. The two brands will be cross-promoting on packs of their products with

How to keep Washington pears in the spotlight?
Washington pears have moved into promotable territory. “We are starting to wrap up on some varieties and organics, but green and red d’Anjou pears remain in good supply with promotion

"Everyone is advertising Dithmarsch white cabbage now"
Many vegetable products, above all imported goods, are currently in short supply. However, white cabbage from the northern German growing region of Dithmarschen seems to be benefiting from this.

Cesurca's canned asparagus is Flavour of the Year 2023
The Centro Sur cooperative (Cesurca) never stops innovating. Because, although this cooperative is the small story of the passion of a group of people from a village, Huétor Tájar, for the most

AMI: No relief in sight on the tomato market
Tomato supply remains limited. All major countries supplying tomatoes to Germany are facing production challenges. As a result of the low availability of goods, the usual high level of promotional