Coca-Cola enters fresh fruit category with Frutura deal
The Coca-Cola Company has agreed to license one of its brands for use within the fresh produce category for the first time ever.

Watermelons, irrigation unknown
It is the quintessential thirst-quenching fruit, the consumption of which is favoured by the high summer temperatures. We are talking about watermelon. Its consumption is changing over the years,

Avos good for gut health
The World Avocado Organization (WAO), whose mission is to drive global avocado consumption by promoting the fruit’s health benefits, says the super-food is good for our guts. Citing new research

Smart integrated management solutions for farmers and advisors
It aims to stimulate the flow of knowledge in regional AKIS (Agricultural Knowledge and Innovation Systems) across the EU and connect them on the innovative potential of advanced methodologies for

“The Egyptian dry garlic season will get going by the start of May”
The fresh green garlic season in Egypt is coming to a close, says Mai Yassin, export manager at Egyptian fresh produce exporter Stars of Export: “We’re in the midst of our fresh green garlic

Food traceability, towards value creation
"Traceability in the Italian agri-food sector is now an established fact and is a cornerstone for guaranteeing food safety at all stages of production from seed to table. Today the time is ripe