Sponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe is back with its Adopt A Tree campaign in Europe after the success of last year, which saw nearly 7,000 trees sponsored, according to the association. The campaign, which started

Georgia imports 20 times more avocados than 8 years ago
EastFruit analysts note that avocado keeps becoming more and more popular in Georgia. In 2014, the country imported only 40 tonnes – the number increased to 830 tonnes in 2022, and the annual

Sainsbury’s upgrades have fruit and veg at heart
Sainsbury’s store refits are putting fruit and veg at the heart of the offer. Last week Sainsbury’s completed a multi-million upgrade to its superstore in Streatham Common, with the aim of

European Sustainability Forum: Sustainability - A Demand from Trade and Consumers?
The quality management departments of companies in the fruit and vegetable sector will not run out of work. For in addition to routine business such as checking ripeness and other quality

France: decline in apple and pear stocks in February 2023
“At the end of February 2023, the stocks of French apples were down compared to last year (-11%). With the exception of the Pink Lady, all varieties saw their stocks decrease. Prices are above

"In cherry-producing countries with surpluses in the supply, consumption is usually limited to the season"
The cherry campaign in Extremadura will start later this year, since the cold recorded in January and February, which was otherwise necessary for the proper awakening of the trees, delayed the

Brittany: Start of the early potato campaign
“We have just started the early potato campaign,” explains Yoann Morin. The first variety of the season, the Starlette, will be available until the beginning of May. “It is a true early

Good development of winter squash Pietra F1
A courgette 'wonder' for the winter. This is how HM.CLAUSE defines its courgette variety Pietra F1. Last week it was shown again in the field at an open day in the Nijar area. The farm,

The Junta de Andalucía and Asociafruit request aid from operational programs for the production of stone fruit trees
The Ministry of Agriculture, Fisheries, Water, and Rural Development and Asociafruit have agreed in a meeting, held in Seville, to urge the Ministry of Agriculture, Fisheries, and Food to include

Bananas go under the knife
Bananas take centre stage in surgical experimentation. A doctor in London simulated a remote operation on a banana in California with the help of the new 5G technology. As seen in the video, the

The Ortomercato di Chioggia opens up for new areas
'The consolidation of relations between producers and traders directly in the 'field' and/or through harvesting platforms-centres and the existential crises of some P.O.'s that had interests in