McCain launches interactive audio ads
McCain Foods has partnered with voice-assistant adtech firm Say It Now to deepen its branding experience via actionable audio advertising. The campaign will see the frozen potato specialist use

Record-breaking peppers, a season to go down in the annals
If there is one reference in the national markets, from north to south, that is the pepper, thanks to a campaign that leaves both producers and traders satisfied. Talking to us about the 2023

Fierce competition for Turkish watermelons
The watermelon season in Turkey has kicked off, and according to Coskun Eren, marketing manager for Turkish fresh produce exporter Eren, everything is pretty much smooth sailing so far: “The

Defra announces new funding for farmers to protect landscape
English farmers and landowners will receive funding and support for projects to create new habitats for wildlife, help protected sites and boost efforts to reach net zero, alongside sustainable

Bapl issues SOS to retailers
British apple growers must receive a fairer share of the prices consumers are paying supermarkets for their fruit in order to stay in business, says industry body Bapl. Addressing UK retailers in

Egyptian melon and watermelon exporters await European summer
Like other North African origins, Egyptian melon and watermelon exporters are patiently waiting for the summer to start in Europe, and the increase in temperatures, favoring the consumption of

Ayekart Fintech has picked up a minority stake in Nature's Fresh Express
China: Alibaba’s e-grocer Freshippo deepens ties with overseas food firms Freshippo, the fresh produce retailer under Chinese e-commerce giant Alibaba Group Holding, announced it is to set up

Florette launches ‘taste of adventure’ tie-up
Leading salad brand Florette and UK outdoor activities company Go Ape have joined forces to give shoppers a ‘taste of adventure’ while on a budget this summer. The partnership will offer

“We have seen a strong demand for Peru’s citrus, especially for seedless easy peelers”
Amidst increasing supply from the Southern Hemisphere, key world markets of the US, Europe and Asia are showing a strong demand for citrus from Peru, especially seedless easy peelers. This is

F&H accounts for the largest expenditure in fresh produce.
Fresh produce (bread, charcuterie, eggs, meat, fish and seafood, fruit and vegetables) accounted for 43% of annual food spending by Spanish households in 2022 (2 out of every 5 euros spent), with

Strawberries from Lower Saxony: outdoor harvest begins in early June
The red, juicy fruits from Lower Saxony are increasingly on sale these days. Most of the produce currently still comes from protected cultivation. According to the Lower Saxony Chamber of