Discount, where fruit and vegetables perform best
In a climate where consumer confidence has plummeted to lower levels than during the pandemic, inflation plays a key role in people's perceptions. This is forcing people to make increasingly

Scottish strawberry season going well but growers still not seeing good returns
In Fife the Scottish strawberry harvest got off to a good reasonable start in mid-May. Robert Simpson from Fife Fruits who grows soft fruit on 32 hectares in Fife said that the early strawberry

California's second lightest Valencia crop in history
California is moving deeper into the second lightest recorded crop of Valencia oranges in its history. The state estimate for the citrus fruit is 16.2 million cartons this season--that follows the

“Our expectation is to triple banana exports from Ecuador to China”
The world banana leader, Ecuador, is not done growing exports yet. They are aiming to triple exports to China over the next decade once the new free trade agreement starts. “Our expectation is

GLOBAL MARKET OVERVIEW MELONS AND WATERMELONS
In the melon market, supply dynamics and weather conditions have been influencing the availability and prices of various melon types across different regions. In the Netherlands, the supply of

Reichenau vegetables: Full marketing of fresh vegetables despite challenging marketing year
The general assembly of the producer cooperatives Reichenau-Gemüse eG and Raiffeisen-Lagerhaus eG took place in the hotel "mein inselglück" on the island of Reichenau. The cooperatives looked

Peach and the nectarine export season started with low prices in Georgia
Peach and nectarine export season from Georgia is becoming increasingly active. A representative of the Ministry of Environmental Protection and Agriculture of Georgia toldEastFruit that at the

June watermelons still on the handbrake
Week 24 saw a softening of the trend compared to the previous week for Lcc, but also for fruit and vegetables by weight. Among the channels, discount stores continue to grow in fruit and vegetable

Europe is to have its second lowest pear crop in 10 years
According to initial estimates released today at Interpera, the international pear congress held in Lleida, the forthcoming European pear harvest will be one of the smallest in the last 10 years,

New research reveals frozen food’s role in reducing food waste
With almost 40% of all food in the United States going uneaten, food waste is an important and relevant concern for many shoppers. Now, two new studies reveal that consumers turn to frozen food to