Germany: Aid procedure for producer organisations adjusted
On 7 July, the Federal Council approved the Second Ordinance Amending the Fruit and Vegetable Producer Organisation Implementing Ordinance. This further develops the aid procedure for producer

Dole Italy, promotional activities in wholesale markets
Dole Italia will launch a high-visibility promotional activity in some wholesale fruit and vegetable markets. The protagonist will be its branded vehicle, recognisable by a giant Banana Premium:

Aldi’s Super 6 becomes Super 7
Aldi is renaming its Super 6 fruit and vegetable promotion as Super 7, with a proportion of profits from the seventh item in the range being donated to its charity partner, Teenage Cancer Trust.

Dole brings fruit and vegetables to life with its pick-up truck
Dole Italia, leader in the production and distribution of premium quality fresh fruit, is launching a high visibility promotional activity in some wholesale fruit and vegetable markets in Italy,

Potatoes still top import crop for Namibia
Although efforts to promote potato cultivation in Namibia are intensifying, the production of this crop is still insufficient for the nation’s demand, so imports are necessary. Potatoes are one

From journalists to farmers for a day
Semillas Fitó and the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) are collaborating for the 4th consecutive year in the #VitamínateConPimiento

Vignola Igp cherries, communication campaign kicks off
The three-year communication and promotion campaign for PDO and PGI fruit and vegetables continues. "Europe signs the products of its territories", for the entire month of June the activities

Italy: Fruitimprese calls for consumption promotion
Italian fruit and vegetable exports have recovered strongly in the first quarter of 2023: compared to 2022, volumes have increased by 6.5 % and values by 10.7 %. Vegetables and pulses (+20.8%) and

The Vignola Igp cherry season opens
The Vignola Igp Cherry is the protagonist in June of the three-year communication and promotion campaign for PDO and PGI fruit and vegetables Europe signs the products of its territories, which

Fruit shows, start of the tour in the large-scale retail trade
'Relaunch fruit and vegetable consumption' by finding 'new communicative stimuli'. Telling the excellence of Italian production in a fun, engaging, exciting, but also credible and useful way, 'to

Italian and Uzbek companies are cooperating
Agribusiness and fruit and vegetable enterprises are continuously in seek of new opportunities. In light of this, on 6 June 2023, during the 'Italy-Uzbekistan Business Forum,' the president of the

Black Pearl, welcome to the Olympus of brands
Perla Nera has become for Mediaset a case to be used in a commercial key to highlight the potential of advertising and, for the whole fruit and vegetable sector, an example of how branding can be

“We have made merchandising our speciality”
In the middle of their store in Neuville-les-Dieppe (Normandy), a 4-masted ship sails on an ocean of melons and tomatoes. The Pomona Terreazur Group organized this theatrical display in the run-up

Fresh Del Monte, new partnership with the animated series Miraculous
Fresh Del Monte, Inc., one of the world's leading vertical producers, distributors and marketers of high quality fresh fruit and vegetables, is teaming up with the globally successful brand

AMI: High promotional activity for sweet peppers
The amount of available sweet peppers in the trade is steadily increasing, and this increase is also reflected in a high number of promotions. Especially the promotion of pointed peppers is

Agriculture and Fepex renew agreement to promote f&h, flowers and plants
The agreement, published today in the Official State Gazette, aims to promote the production and quality of Spanish fruit, vegetables, flowers and live plants in international markets, through

Market analysis: Belgians save on fresh food
A strikingly large number of Belgians are cutting back on fresh food purchases. Since the rise in inflation, a quarter of Belgians say they are putting less fresh fruit and vegetables in their

Fresh-cut produce summer promotions brought to European shoppers
Fresh Del Monte, Inc., a vertically integrated producers, distributors, and marketers of high-quality fresh-cut fruits and vegetables, is collaborating with worldwide hit brand Miraculous™ for a

Tight yellow onion supply may leave promotional door open for Vidalia onions
Vidalia onions are starting the transition from shipping fresh onions to moving into storage onions. “We finished harvesting last week and it’s about a week transition because you’re still

Titan Farms expands team through additions and promotions
Titan Farms, grower, packer, and shipper of fresh peaches and vegetables is pleased to welcome James Sparks as its new Chief Financial Officer. Additionally, the company announces the recent

Broccoli consumption in Spain in 2023 already exceeds 2 kg per capita
Más Brócoli, the association for the promotion of broccoli consumption, held its XIV Assembly on Friday, May 19. The event was attended by partners and customers and involved the participation

Import Promotion Desk: Virtual matchmaking - New partners for fresh fruit & vegetables

"Broccoli, a strategic reference on Spanish shelves".
The XIV Assembly of Más Brócoli, the association for the promotion of broccoli consumption, was held this morning, a professional day attended by members and clients, as well as experts and