Northwest Cherries launches India promotions
Northwest Cherry Growers (NWCG) is embarking on a promotional campaign across major Indian cities to introduce this summer’s crop of US Pacific Northwest cherries to discerning health-conscious

Germany: Aid procedure for producer organisations adjusted
On 7 July, the Federal Council approved the Second Ordinance Amending the Fruit and Vegetable Producer Organisation Implementing Ordinance. This further develops the aid procedure for producer

South Africa to shape grape campaign in Hong Kong
A highly successful three-year promotional campaign for South African table grapes in China came to an end this season, with the industry now using its traditional off-season to fully evaluate

‘Californian walnuts score big in UK promotion’
A summer promotion of Californian almonds is quite successful in the United Kingdom. Also, in partnership with the leading UK distributor Whitworth, walnuts from California are featured in a

Austria: Food trade rejects accusation of price gouging
The Austrian food trade is defending itself against accusations of price gouging and possible price fixing among discounters. This was prompted by statements by SPÖ economic spokesman Dr

The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

Dole Italy, promotional activities in wholesale markets
Dole Italia will launch a high-visibility promotional activity in some wholesale fruit and vegetable markets. The protagonist will be its branded vehicle, recognisable by a giant Banana Premium:

Dole brings fruit and vegetables to life with its pick-up truck
Dole Italia, leader in the production and distribution of premium quality fresh fruit, is launching a high visibility promotional activity in some wholesale fruit and vegetable markets in Italy,

Potatoes still top import crop for Namibia
Although efforts to promote potato cultivation in Namibia are intensifying, the production of this crop is still insufficient for the nation’s demand, so imports are necessary. Potatoes are one

Eastern and Southern African organisations are pushing Kenya to rescind agreement with EU
Eastern and Southern African trade promotion organisations are pushing Kenya to rescind its recent agreement with the EU. They claim the deal will endanger the integration of East Africa and the

Pachino Igp Awarded in the Senate
Yesterday morning in the Senate the 'Pachino Igp Award' was presented, a recognition instituted by the Consortium for the Protection of the PGI Pachino Tomato and which from this year will be

Regina di Puglia, buyers from Europe and the Middle East expected at event
The number of adhesions to 'Regina di Puglia', the initiative launched by the Municipality of Noicàttaro for the promotion of Apulian table grapes and their territory, scheduled from 23 to 26

Thai fruit a hit in Guangzhou
Festivals run by Thailand’s Department of International Trade Promotion (DITP) in Guangzhou have helped increased Thai fruit sales in 2023. According to a report from The Nation, the DITP said

Italy: Fruitimprese calls for consumption promotion
Italian fruit and vegetable exports have recovered strongly in the first quarter of 2023: compared to 2022, volumes have increased by 6.5 % and values by 10.7 %. Vegetables and pulses (+20.8%) and

U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector

AMI: Sugar melon sales boosted by high promotional activity
The Spanish supply of sugar melons, i.e. Galia, Cantaloupe and honeydew melons, from early cultivation is high this season. Due to a lack of demand in Germany caused by the weather, quantities

'Italian products do not fear falling prices'
"As part of our promotional campaign that will see us attend leading fairs in Italy and abroad, we are currently organizing the next edition of Bellavita in London, which will celebrate its 10th

"Staggered supply means strawberry prices are great for the time of year"
Summer has arrived in Belgium. Temperatures are soaring, and the days are getting sunnier—the perfect time for strawberries. And according to Guy De Meyer of Demargro, it shows because summer

Georgian Agriculture Minister inspects blueberry harvesting process in Zugdidi
The Minister of Environmental Protection and Agriculture of Georgia, Otar Shamugia, has visited local blueberry farmers in the village of Narazeni of Zugdidi. He inspected the blueberry harvesting

European button mushrooms producers formed a group
The GEPC (European mushroom producer group) promotional campaign is starting. With a budget of €5 million - 675,000 of which to be invested in Italy - the aim is to increase consumption in those

Italian and Uzbek companies are cooperating
Agribusiness and fruit and vegetable enterprises are continuously in seek of new opportunities. In light of this, on 6 June 2023, during the 'Italy-Uzbekistan Business Forum,' the president of the

Agriculture and Fepex renew agreement to promote f&h, flowers and plants
The agreement, published today in the Official State Gazette, aims to promote the production and quality of Spanish fruit, vegetables, flowers and live plants in international markets, through

The CAECV nominated for its promotion and consumer campaigns.
The aim of these awards, in the category of best marketing campaign for the promotion of organic products, is to recognise and reward the importance of both companies dedicated to the retail