The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

Organic, a party to transfer values
The Festa del BIO, the reference event for Italian organic products,on Saturday 27 May, at the Acquario Romano, in Piazza Manfredo Fanti 47, just a few metres from Termini Station, is a fun and

Mr Datterino, Bayer's tomato valorisation project
Signor Datterino is the new consumer brand identifying the date tomato developed by Bayer, through its Vegetables seed division. The project was presented at Cibus Connecting Italy 2023. A project

Lidl enhances fruit and vegetables with anti-waste bag
After the success of the initiative in its shops in the Canary Islands, Lidl announced the launch in Spain of its anti-waste bag. The virtuous bag contains fruit and vegetables that do not meet

Senegal could do better to promote its banana industry
The banana fruit industry in Senegal has great potential, thanks to a favorable climate, but remains under-exploited, mainly because of a lack of promotion and valorization of the produce. This is