Oszczedzaj czas i pieniadze- wszystkie informacje o cenach owoców i warzyw w abonamencie Fresh-market.pl

Kup teraz abonament!

Polish growers get the ball rolling

2009-09-10 00:00
With harvest beginning next week, it's safe to say that the next season is upon us. Nasz Sad, like most Polish companies, will kick off with such varieties as Gala and Sampion, followed by Cortland, Ligol, Lobo and to finish off with Jonagored and Idared, which will be available for purchase until the end of July.

This year, harvesting in Poland, which should go on until the end of October, is expected to bring 20% fruit less than last year. On the other hand, not only the supply, but also the demand is supposed to go down. This is particularly true for the international market, which can be ascribed to global financial crisis. The latter has influenced food choices of the customer, who is now more inclined to purchase low-priced fruit. However, in Poland, this is mostly the case with exotic rather than domestic fruit.

A substantial increase in fruit consumption and sales will be seen in winter and in the spring. The reasons for that are twofold: on one hand, the diversity of fruit available especially on the domestic market will subside, and on the other hand, big importers like Russia switch around that time from domestic to imported production. Main suppliers apart from Poland are Belgium and the Netherlands with its commerce background and strong marketing strategies as well as Italy, which is the biggest dessert apple producer in Europe.

Dariusz Szymański, the commercial director and vice-president of Nasz Sad, says that the biggest challenge for this season to be faced by the company is developing a strong sales strategy. The reason behind this are strongly fluctuating fruit purchase prices in Poland as well as the impact of the exchange rates. What is more, not only the purchase price, but also customer's choices in Poland tend to ebb and flow, further influencing the price, which this year should be left unaffected by the run-of-the-mill weather. The strategy will be based on the existing customer base, which consists above all of Russian and Eastern-European companies, but it will also include new contacts, such as companies from United Arab Emirates, Kazakhstan or Africa.

Global financial crisis poses new challenges and September is a perfect month to face them and get the ball rolling.

Source: www.freshplaza.com
Dodaj komentarz
Możliwość komentowania dostępna tylko dla użytkowników z wykupionym abonamentem