VIP at Macfrut 2026: apples in balance, growth of small fruits, and focus on innovation and sustainability
The 2026 edition of Macfrut, scheduled to take place in Rimini from April 21st to 23rd, represented a crucial opportunity for VIP Val Venosta to outline the strategic evolution of its production

VOG has taken the field at Macfrut: here is the lineup for the upcoming months
During Macfrut, which took place from April 21st to 23rd in Rimini, VOG - Home of apples returned to the field with a team ready to face the second part of the season: a spring-summer lineup built

Assomela: Italian apple giants team up at Macfrut 2026
Assomela, the Italian association of apple producers, will participate in Macfrut, the international fruit and vegetable trade fair, which will take place in Rimini from April 21st to 23rd.

The Cosmic Crisp apple is expanding in Europe with three new partners.
Dosk, Afg and World Wide Fruit join forces with Voge Vip in the European production of Cosmic Crisp apples. The new partnerships will ensure strategic growth of the game-changing apple in the

Apples, low inventory levels and brisk sales at the beginning of 2026.
On Tuesday, February 10, the Marketing Committee of Assomela met, during which the member producers discussed the market trends of the past month and the meetings held in Berlin during the Fruit

The winners of the Fruit Logistica Innovation Award 2026 have been announced.
Visitors of the leading global fruit trade fair in Berlin voted for POMPUR, a brand of apples developed for a specific target group, and for the highly effective agricultural drone L50 Drone.More.

Melinda brings the apple into the world of lifestyle.
At Fruit Logistica 2026, Melindanon talked not only about apples, but about experiences and connections with seemingly distant worlds such as fashion, music, and wellness. The Trentino Consortium,

"Vietnam opened its market to France in 2015 and has been growing steadily for ten years"
Europe still holds the top position as the main export market for French fresh fruits and vegetables, but the sales of apples are steadily increasing in international markets, especially in Asia.

Winning strategies of VIP Val Venosta: from Golden to Club apples
The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are

VOG looks to the future: putting the consumer at the center to seize the opportunities of tomorrow.
At Fruit Attraction 2025, the VOG Consortium has kicked off the final phase of celebrations for its eightieth anniversary, bringing with it a clear and forward-looking vision. VOG - Home of apples

Vip in Madrid presents the new commercial season.
Stability for integrated pest management apples and growth for organic. These are the forecasts for the 2025 harvest by Vip, who will present the new commercial season and their range of products

EU schools are considering introducing pre-cut apple slices.
The German company Food Freshly will be showcasing pre-cut apple slices as a substitute for whole apples in school meals at this year's Fruit Attraction. This concept has been utilized for over 15

"Plany dywersyfikacji od jabłek do gruszek, do Anglii i dalej" "Diversification plans from apples to pears, to England and beyond"
Once again this year, Select Fruit - Pom'Evasion's export subsidiary - will be exhibiting alongside Cofruid'Oc at Fruit Attraction in Madrid. This joint exhibition demonstrates a successful

EU schools are considering the introduction of pre-cut apple slices.
The German company Food Freshly will be showcasing pre-cut apple slices as a substitute for whole apples in school meals at this year's Fruit Attraction. This concept has been in practice for over

"We will launch the TempU02A disposable USB temperature data logger at Asia Fruit Logistica."
It is currently the peak fruit harvest season in the Northern Hemisphere, with apples, grapes, blueberries, and citrus fruits entering the market. Proper temperature management in cold chain

"Planujemy wprowadzić do sprzedaży rejestrator danych temperatury TempU02A w formie jednorazowego urządzenia USB podczas targów Asia Fruit Logistica."
It is currently the peak fruit harvest season in the Northern Hemisphere, with apples, grapes, blueberries, and citrus fruits entering the market. Temperature control is essential in cold chain

The success of the Vip-branded season on display at Macfrut
Thanks to significant investments in the modernization of preservation processes, VIP is now able to offer apples with high organoleptic and quality standards for twelve months a year. This

Sorma and Macfrut: advanced solutions for post-harvest of apples and citrus fruits
Sorma Group, a global leader in the design and production of integrated solutions for post-harvest handling of fruit and vegetables, will participate in Macfrut, the international trade fair

Macfrut, the global tour of presentations, concluded in Sao Paulo.
The tour of presentations for Macfrut 2025 was concluded with the mission to Sao Paulo in Brazil. The presentations covered the main countries of fruit and vegetable production in the world. In

South Hemisphere Forecast: apples up (+5.5%); pears down (-3.3%)
On Friday, February 7, 2025, the World Apple and Pear Association (WAPA) held its annual General Assembly, which took place at Fruit Logistica in Berlin. On this occasion, the association

Wapa forecasts growth of apples in the Southern Hemisphere.
The World Apple and Pear Association (Wapa) convened its annual meeting at Fruit Logistica in Berlin, where it announced its forecast for the upcoming Southern Hemisphere apple and pear crop.More.

VIP apples in the spotlight at Fruit Logistica.
VIPsi was presented in Berlin with the sales team practically in full, confirming that Fruit Logistica remains a very important trade fair for the Consortium of fruit and vegetable producers from

Melinda at Fruit Logistica: three projects between health and sustainability
Three projects to promote the authentic value of apples, their peculiar characteristics, and their nutritional properties. Three initiatives designed to promote well-being through mindful

At Fruit Logistica, 80 years in the House of Apples
Vog-Home of Apples celebrates its 80th anniversary. The first stage of the story, whose celebrations will take place throughout 2025, started at Fruit Logistica, where the Consortium retraced its

Italian apples and grapes are available in Dakar, but they are re-exported from Spain.
"Many imported products can be found at the Dakar market in Senegal, mainly citrus fruits from Morocco, bananas from the Ivory Coast, and apples from South Africa. However, there is no shortage of