"Kissabel can cater to the needs of those who typically do not consume apples."
Blue Whale took advantage of the Fruit Attraction event in Madrid to showcase the different varieties of apples and pears that the cooperative produces. Among them was the Kissabel®, an apple

CIV with innovations in strawberries, apples, and pears - also at Fruit Attraction.
But back to the innovations: Federico Stanzani, Commercial Director of CIV, says: "In recent years, our breeding program for strawberries has focused on varieties suitable for the Mediterranean

Vertical integration and assortment: VOG is the benchmark in the apple category.
Home of apples is confirmed as a point of reference in the apple category, with an increasingly efficient organisation, a specialisation in the product and an assortment of varieties and brands

Vog presents new programmes between integration and assortment
Vog - Home of apples reconfirms itself as a reference point for the apple category, with an increasingly efficient organisation, product specialisation and an assortment of varieties and brands

Vip, focus on instore events to inform consumers about organic apple varieties
At Fruit Attraction Benjamin Laimer, Vip's sales manager, told us about the consortium's communication strategies. In Italy, in particular, he has recently launched the project A ogni mela la sua