Macfrut 2026: how Italy is turning fruit and vegetables into a global platform for trade, technology, and agrifood diplomacy
The international fruit and vegetable trade fair Macfrut 2026, held annually in Rimini, Italy, demonstrated that today's fresh produce industry is not just about cultivating and selling fruits and

Families with children, fruits and vegetables remain central but change in format
Italian families confirm a strong focus on healthy, sustainable nutrition and plant-based products, rediscovering the pleasure of cooking at home. This is what emerges from the analysis presented

Macfrut 2026: Relacja fotograficzna
The 43rd edition of Macfrut, a prominent international trade fair focused on fruit and vegetables, concluded in Rimini on Thursday, April 23, 2025, slightly earlier than its usual May schedule in

Macfrut 2026, Unica: "Fruit and vegetables remain strategic despite global tensions"
Identity, relationships, and quality at Macfrut 2026, which has just ended in Rimini, confirming itself as the most important trade fair in Italy for the fruit and vegetable sector, thanks to the

Portugal plans to invest US$2.9 million in the export of fruits and vegetables.
Portugal Fresh has announced an investment of €2.7 million (US$2.9 million) by 2027 to support the international promotion of the fruit, vegetable, and flower sector. The program includes

Sorma innovates the packaging for fruits and vegetables with Clipless.
Packaging remains one of the hottest topics for the fruit and vegetable sector at Macfrut, covering aspects of sustainability, safety, and distribution demands. In this context, the meeting with

Innovations in Smurfit Westrock's paper packaging for fruits and vegetables
The green transition is materializing in packaging products, with new formats of paper trays designed to improve protection, visibility, and communication on the shelf. Introducing them is

The new Macfrut 2026 starts under the sign of trust.
The 43rd edition of Macfrut, the international trade fair for fruits and vegetables, kicks off under the best auspices at the Rimini Fair from April 21 to 23, 2026, for the first time earlier than

Orogel Fresco is accelerating: +30% of cultivated surfaces and growth in the territory.
From April 21st to 23rd, Orogel Fresco will return to Macfrut at the Rimini Expo Centre, the international trade fair for fruit and vegetables, a key international hub for business, innovation,

Ortofrutta packaging, the new ULMA innovations at Macfrut 2026.
For the 2026 edition of Macfrut, scheduled to take place from April 21st to 23rd at the Rimini Expo Centre, ULMA Packaging is renewing its participation, confirming itself as one of the

The evolutionary process of fruit and vegetable packaging
Nespak and Ciesse Paper will be attending Macfrut to demonstrate how packaging for fruits and vegetables can evolve in a tangible way, combining product protection, industrial practicality, shelf

Apofruit will be the protagonist at Macfrut 2026 with a basket of increasingly evolved products.
Apofruit confirms its participation in Macfrut 2026, the international trade fair for fruit and vegetables scheduled to take place from April 21st to 23rd at the Rimini Expo Centre. The meeting

Dole arrives at Macfrut 2026 with an unmissable appointment.
The company leading in the production and distribution of high-quality premium fresh fruit, will be the protagonist at the 43rd edition of Macfrut, the international trade fair for fruit and

"Rynek jest gotowy na specjały i innowacje, a przekąski warzywne stanowią główny temat podczas wystawy." "The market is ready for specialties and innovation, with snack vegetables a major theme during the show."
For the plant breeding company Breedx, this year's Fruit Logistica in Berlin served as an important meeting point with international growers, marketers, and industry partners. The company used the

"Produkty egzotyczne nadal zyskują popularność w całej Europie"
Siam Fresh Market exports a variety of fruits and vegetables to Europe through both sea and air freight programs, depending on the product type and shelf life. The company's main product is fresh

"Owoce egzotyczne nadal zyskują popularność w Europie" "Exotic fruits continue to gain popularity across Europe"
Siam Fresh Market exports a variety of fruits and vegetables through sea freight and air freight to Europe, depending on the product type and shelf life. The company's main product is fresh

Clipless, the innovation that eliminates metal clips
During the 32nd edition of Fruit Logistica, Sorma Group, a prominent technical partner in post-harvest processing of fruits and vegetables, introduced a significant innovation related to net

The Italian Agricultural Organization has its eyes set on Macfrut 2026: the VéGé Group is also participating.
Diverse representatives from the modern distribution sector will participate in Macfrut this year, signaling a growing interest of retailers in fresh fruits and vegetables and direct relationships

African and European companies are collaborating in the areas of fruit, vegetables, and technology.
Italian agrifood companies interested in expanding into Sub-Saharan Africa can now utilize the resources provided by the Italian Agrifood Technology for Africa project. The project was introduced

Global fresh produce trade remains resilient in the face of challenges, setting the stage for a successful Fruit Logistica event.
Leaders in the fresh produce industry from around the world took on Germany's coldest winter in 15 years from 4-6 February 2026 to establish valuable new connections at Fruit Logistica, the

Sorma Clipless, packaging in monomaterial plastic net without clips
Sorma Group, a leading technical partner for post-harvest processing of fruits and vegetables, presented at Fruit Logistica the Sorma Clipless, a packaging made entirely of single-material

At Fruit Logistica, the alarm of the European fruit and vegetable sector: "It's no longer just a matter of reciprocity."
Ten years ago, Italy had a national production potential of 26 million tons of fruits and vegetables, today we produce around 24.7 million tons, with crops such as pears, kiwis, peaches, and

Fruit Logistica day 2, the value of being in Berlin for Italian fruits and vegetables.
The second day of the fair in Berlin ended with a turnout affected by the chaos at the city's airport, with canceled flights both arriving and departing. On this second day, a reflection on the

Fruit Logistica 2026, the requests of the fruit and vegetable sector to EU politics
The first day of Fruit Logistica 2026 in Berlin has ended, and the world of fruit and vegetables, particularly in Italy, is calling for greater attention from the EU institutions. On the table are

Italian Fruit Village: Italian fruits and vegetables stand out at Fruit Logistica 2026
With 43 exhibitors, the Italian Fruit Village confirms itself as the main space for discussion and promotion of Italian fruits and vegetables at Fruit Logistica.More. Go to the article