Vog unveils new variety folder highlighting flavours of Marlene
Vog, the South Tyrolean Consortium of apples, has unveiled the latest stage of its new marketing concept for the apple category. The new variety folder celebrates the different aromas and flavours

Good flowering period for Italian apples point to high availability in coming season
VOG is looking ahead to the 2023/2024 apple season. At MacFrut held in Italy, the Consortium outlined its next strategies based on the four elements of the Home of apples structure: origin,

Start of season for local vegetables at SPAR
Radishes and young onions are now being harvested from Tyrolean farmers. Salads will follow soon According to SPAR, the decades-long partnership with the farmers guarantees the smooth and speedy

Kaufland: More organic for everyone with K-Bio
Whoever reaches for a product of the own brand K-Bio at Kaufland is now increasingly holding a genuine Bioland product in their hands. Customers can easily recognise them by the Bioland trademark.

This week in Fruchthandel Magazine: Flanders, Italy, Fresh Convenience
Springtime is ... apple time! While more and more splashes of red strawberry colour are appearing on the shelves, the European apple industry is far from finished. We talked to Hannes Tauber,

Experimental Centre Laimburg/Free University of Bolzano: Promoting food from the mountain area
Today more than ever, South Tyrolean mountain agriculture faces the challenge of producing food that stands out on the market for its quality and is characterised by a guarantee of regional

Strawberries, cherries and apricots: new resources for mountain agriculture
Now more than ever before, mountain agriculture in South Tyrol is faced with the challenge of producing foodstuffs that stand out on the market thanks to their quality and the guarantee of

Last weeks to enjoy yello, the apple with the exotic aroma
And that is why we are proud to offer it to the market." The intense yellow color, the crisp texture and the unique flavor have made yello a favorite among those who appreciate quality and

yello® conquers discerning consumers
The exotic aroma, an inviting, intensely yellow colour and a fine, crisp pulp: with these characteristics, the yello® apple has conquered its public, who will be able to find it on the markets

Yello®, the yellow apple for true connoisseurs
yello® is an apple for true connoisseurs, which from the foothills of the Hida Mountains, also known as the "Japanese Alps", has reached the valleys of South Tyrol - South Tyrol thanks to the

Cosmic Crisp, new season starts with sprint
The new season of Cosmic Crisp® has begun, with the South Tyrolean consortia VOG and VIP engaged in marketing in Italy, Spain, Germany and other European countries. Thanks to the entry into

Market prices only slightly above last year's level
The asparagus harvest in the South Tyrolean asparagus stronghold of Terlan has officially begun this week. However, it will probably be another week before the Terlan asparagus finds its way to

Cosmic Crisp® available - volumes for 2023 to increase
The starting signal for this year's marketing of Cosmic Crisp® was recently given in Europe. The branded apple is intended for the premium segment and is exclusively marketed on the European

The heavenly pleasure of Cosmic Crisp® takes off in the new season
The new Cosmic Crisp® season has begun, which sees the VOG and VIP Consortiums from South Tyrol involved in marketing in Italy, Spain, Germany and other European countries. Thanks to the