Sun World launches Ruby Rush grape brand
International table grape breeder Sun World has announced the launch of its new Ruby Rush brand of red seedless grapes. “Sun World licensed growers are harvesting Ruby Rush branded grapes this

Chiquita keeps its London bus campaign on the road
Fruit marketer Chiquita says a total of seven branded double-decker buses will bring brightness and cleaner air to parts of London this summer. The recurring outdoor advertising has become an

Nielsen: breakfast market is worth 8 billion, fruit accounts for only 8%
Breakfast? 70% of Italians eat it all the time. When they do happen to skip it, it is due to lack of appetite (42%), time (39%) or habit (28%), especially the very young (aged between 11 and 19)

Piñata Farms reaps benefit of tracking technology
Four years after major fruit producer Piñata Farms introduced Australian-designed technology to track the temperature and location of premium berries and mangoes along the supply chain, it has

Lollobrigida: 'Timmermans wants unreasonable deadlines'
"The deadlines requested by the European Commissioner for Climate and the European Green Deal,Frans Timmermans,on the reduction of plant protection products are unreasonable". This is how the

Qualified contribution to the 'pesticides' debate
Dear Editor, Just recently I had the opportunity to read the correspondence that took place last May between Italia Fruit News and colleagues Maini and Gullino, and having been quoted as one

Blackberries, excellent harvest but disappointing prices
The cool weather in May and June has favoured the ripening of small fruit in the Veronese area, with an abundant harvest and an excellent quality product. Slightly less satisfactory are the prices

Parlapiano presents its summer excellences: Ribera pear thighs and pescabivona fish
The marketing of the excellent summer fruits, the Pera Coscia di Ribera and Pescabivona IGP, typical Sicilian regional products, unique in the world for their organoleptic characteristics, will

Fruit and vegetables at EUR 0.99 per kilogram: 'It's unfair competition'
Last week's article on the malpractice of selling fruit and vegetables at EUR 0.99 per kilogram (click here to read it) - in defiance of health and hygiene regulations, commercial quality and tax

Frullà, the Emilia-Romagna Igp pear flavour is born
In Emilia-Romagna, 70% of Italian pears are cultivated. Due to their exceptional quality in 1998, they were the first fruit to receive IGP recognition in the European Union. The Protected

Mercadona back to the hard discounter?
It is an unlucky season for Spanish watermelons and melons. As we wrote recently (click here to read more), the campaign was heavily marked by the weather events of the last few months: a

The heat wave is burning fruits and vegetables
Climatic changes are disrupting the countryside where there has been a 10% cut in wheat production while the honey harvest has fallen by 70% compared to last year, but orchards are also in trouble

Pnrr, associations' comments on the control room
The PNRR Steering Committee, chaired by the Minister for European Affairs, the South, Cohesion Policies and the PNRR,Raffaele Fitto, met yesterday in the Green Room of Palazzo Chigi to take stock