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Medfel: The Mediterranean Business platform

2014-03-17 14:04

The discussions and debates taking place from 13 to 15 May in Perpignan make MedFEL a unique

link, forging closer connections between the two sides of the Mediterranean. The fair fully meets the

needs of producers and traders on both the north and south shores of the Mediterranean as a

platform to dialogue, do business, optimise transport and logistics operations and develop business

partnerships.

The press takes advantage of this flagship event for the Mediterranean fruit and vegetable sector to

keep abreast of innovations, consumption trends and crop forecasts. With invitations to visit pilot

farming projects, media representatives at MedFEL can stay on the ball with the F&V markets of

tomorrow.

Every year MedFEL showcases a particular product. This year, melons and water melons are in the

spotlight and for the first time in its history, MedFEL is hosting the EuroMediterranean Melon

Congress, scheduled for 15 May. This international gathering will be preceded, on 14 May, by a

melonthemed press conference, debates on organic melons and the traditional melon planting

forecasts for Morocco, Spain and France in collaboration with APREL (French Association for

Vegetable Research & Experimentation in Provence) and AIM (Melon Joint Trade Association).

This year's MedFEL debates examine the 5+5 Dialogue launched in November 2013 in Algiers,

focusing on agricultural issues and food security between countries on both the northern (Spain,

France, Malta, Portugal and Italy) and southern shores (Algeria, Tunisia, Libya, Mauritania and

Morocco) of the Mediterranean. The aim is to create a political discussion forum that will move

forward sectorbased cooperation in the region.

Working on concrete initiatives to encourage closer agricultural cooperation within the

Mediterranean is one of MedFEL's main objectives. In 2013, at its fifth edition, MedFEL hosted 4,894

visitors, 231 exhibitors from the Mediterranean basin and 3,840 BtoB meetings which were

converted into tangible orders for the exhibitors and international buyers in attendance.

MedFEL's debates in Perpignan provide an opportunity to reflect on the Mediterranean's dynamic

and logistical challenges, along with water and food security in the region. The debates provide a

fresh take on collective brands in the fruit and vegetable sector and seek to encourage European

involvement in the EGEA (European Great Excellent Achievement) programmes to persuade people

to eat fruit and vegetables. Attendance at MedFEL is of course a must for anyone wishing to stay up

to date with consumption trends, courtesy of the peaches/nectarines, apricot and melon crop

forecasts.

To view the MedFEL programme of debates, go to :

http://www.medfel.com/en/presentation/conferencesanimations

Contact:

Jérôme Bouchindhomme Sud de France

Communications Officer Email: bouchindhomme@suddefrancedvpt.com Tel.: +33 [0]4 99 64 29 36

Catherine Bourguignon Adhesion Group

Communication Officer / Cbourguignon@adhes.com / Tel : 33 (0)1 41 86 41 27

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